365telugu.com online news,Hyderabad, January 27, 2026: ITC Master Chef, a leader in India’s frozen foods segment, has announced the launch of Piri Piri Prawns, a new ready-to-cook offering designed to bring gourmet seafood experiences to home kitchens.
The launch aims to address a common consumer barrier: the perceived difficulty of preparing prawns at home. By providing high-quality frozen prawns alongside a signature seasoning mix, the brand offers a restaurant-style snack that can be prepared in minutes.
Freshness Meets Bold Flavors
The Piri Piri Prawns are part of ITC’s “Freshly Frozen” range, where the seafood is frozen within 15 hours of harvesting to lock in natural texture and taste.
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Juicy & Protein-Rich: High-quality prawns serve as a nutritious, protein-packed snack option.
Convenience Factor: Each pack includes two Piri Piri Masala sachets, allowing users to customize the spice level and cook the dish quickly.
Bold Taste: The recipe balances the natural sweetness of the prawns with the fiery and tangy notes of the Piri Piri spice blend.
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Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC Limited, commented on the launch:
“With Piri Piri Prawns, we aim to bring restaurant-style food right into home kitchens—delivering the perfect balance of freshness with flavor. This launch is another step forward in strengthening our non-veg portfolio and driving deeper category penetration.”
Pricing and Availability
The new Piri Piri Prawns are now available across major retail outlets and e-commerce platforms.
Pack Size: 212 grams (includes 2 seasoning sachets)
Price: ₹275
This launch marks a significant expansion for ITC Master Chef’s non-vegetarian portfolio, which already includes a wide variety of chicken snacks and gourmet frozen delights.