365Telugu.com online news,Hyderabad,October 2nd,2024:Jawa Yezdi Motorcycles has officially announced a partnership with Flipkart, marking a significant advancement in India’s premium motorcycle market. This collaboration positions Jawa Yezdi as the first premium mid-cc motorcycle manufacturer to list its products on Flipkart’s e-commerce platform, with the goal of improving access and purchasing options for motorcycle enthusiasts across the country.
This partnership is a critical component of Jawa Yezdi’s digital strategy, aimed at enhancing customer experience and increasing the accessibility of its premium motorcycle lineup. By leveraging Flipkart’s platform, which boasts over 500 million users, Jawa Yezdi Motorcycles will be able to reach a broader audience, allowing motorcycle enthusiasts from various regions of India to explore, compare, and select from a range of performance-oriented classic bikes.
Ashish Singh Joshi, CEO of Classic Legends, expressed his enthusiasm about the collaboration: “This partnership with Flipkart represents a significant milestone in the premium motorcycle segment. By integrating Jawa and Yezdi motorcycles into Flipkart’s platform, we are enhancing the discovery and purchasing experience for enthusiasts across India. Customers can explore our entire range, compare models, and appreciate the unique heritage and performance of our bikes, all from the comfort of their homes. We are not merely selling motorcycles online; we are providing a gateway to the Jawa and Yezdi lifestyle. This collaboration simplifies the journey from interest to ownership, making it more convenient for riders to connect with our brands while maintaining the premium experience our customers expect.”
Jagjeet Harode, Vice President of Electronics at Flipkart, added: “This partnership showcases Flipkart’s ability to transform the way premium products are discovered and purchased online. Our platform offers several advantages, including an AI-driven recommendation engine that helps enthusiasts find their ideal Jawa or Yezdi motorcycle based on their preferences and riding style. Furthermore, our user-friendly interface enables customers to compare models side-by-side, read authentic user reviews, and make informed decisions. With our extensive logistics network, we ensure smooth coordination between online bookings and offline deliveries at Jawa Yezdi dealerships. This collaboration not only enhances our premium offerings but also illustrates how Flipkart’s technology and reach can open new avenues for specialized segments like high-end motorcycles.”
Benefits for Customers
This collaboration brings multiple advantages for motorcycle enthusiasts, transforming the way they can access and purchase premium motorcycles:
- Improved Accessibility: Customers can explore the full range of Jawa and Yezdi motorcycles from the comfort of their homes, making these desirable bikes more accessible across India.
- Informed Decisions: The platform facilitates easy model comparisons and access to verified reviews, equipping customers with comprehensive information to select the best bike for their needs.
- Financial Options: The partnership introduces attractive financial solutions, including no-cost EMI options, Buy Now, Pay Later (BNPL) schemes, and EMI plans with no down payment, making premium motorcycles more affordable.
- Cost Savings: Customers can enjoy benefits worth INR 22,500 on selected models, including additional cashback for transactions made using the Flipkart Axis Bank Credit Card.
- Streamlined Purchase Process: The buying process seamlessly integrates online convenience with essential offline steps. After booking a motorcycle online, customers will visit their assigned dealership to complete tasks like RTO registration, insurance, and taxes, ensuring a smooth transition from selection to ownership.
This approach simplifies the purchasing process and introduces premium motorcycling to a broader audience, enabling more enthusiasts to own a Jawa or Yezdi motorcycle.
For Jawa Yezdi Motorcycles, this collaboration serves as a strategic initiative to capitalize on Flipkart’s expanding bike category. The partnership is anticipated to boost visibility, particularly during major sales events such as Flipkart’s Big Billion Day, thereby driving demand and enhancing brand awareness among a diverse user base.