365Telugu.com online news,Mumbai, 16th October 2024: Mahindra Finance, a leading non-banking financial company (NBFC) under the Mahindra Group, has announced a strategic collaboration with Salesforce, the global leader in customer relationship management (CRM). This partnership aims to develop Loan Origination Software (LOS) specifically designed for Micro, Small, and Medium-sized Enterprises (MSMEs), with the goal of improving operational efficiency and enhancing customer satisfaction.
This collaboration is a significant milestone in Mahindra Finance’s digital transformation journey and will help expand its MSME lending portfolio.
Mahindra Finance has adopted Salesforce Sales Cloud to increase productivity through the use of AI-powered features, providing an integrated customer experience with a unified view of each customer. By leveraging the Salesforce platform, Mahindra Finance aims to create future-ready solutions on a secure and unified platform that integrates enterprise data, AI, security, analytics, automation, and low-code development capabilities.
Arundhati Bhattacharya, CEO & Chairperson of Salesforce India, said, “We are thrilled to collaborate with Mahindra Finance to revolutionize their MSME lending business in an era where agents and human expertise play a crucial role in customer success. With Salesforce, Mahindra Finance can fully utilize their data, drive growth, and adapt to various experiences while building customizable solutions tailored to their business and technology needs.”
Raul Rebello, Managing Director & CEO of Mahindra Finance, stated, “This collaboration with Salesforce reaffirms our commitment to innovation, customer excellence, and risk management in achieving our MSME lending goals. By improving credit decision-making, boosting accessibility, and providing customer-centric solutions, we aim to become the preferred and responsible financial partner for India’s growing MSMEs.”
The collaboration will enable Mahindra Finance to offer faster loan disbursements at competitive interest rates, helping expand its MSME lending portfolio. Advanced analytics will also be used to identify potential credit risks, improving both risk management and customer satisfaction.
The new Loan Origination Software (LOS) will integrate advanced analytics, machine learning, and automation to streamline credit assessment, improve risk management in real-time, and enhance operational efficiency, resulting in better customer engagement.