365Telugu.com online news,National,June 3rd,2025:Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has partnered with Dolby Laboratories to launch Dolby Atmos in the new Mahindra Thar ROXX AX7L variant. This global-first innovation in the SUV segment features a 4-channel immersive audio setup, transforming the cabin into a rich, 360-degree sound environment.
ఇది కూడా చదవండి…వరి, పత్తి పంటల కోసం క్రిస్టల్ క్రాప్ ప్రొటెక్షన్ నుంచి రెండు నవీకృత సస్యరక్షణ ఉత్పత్తులు
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Designed for thrill-seekers and urban explorers alike, the Thar ROXX enhances the driving experience with premium audio delivered through a 9-speaker Harman Kardon branded system. The integration of Dolby Atmos, paired with inbuilt Gaana music streaming, offers drivers and passengers a concert-like experience on every journey.
Karan Grover, Senior Director, Commercial Partnerships – IMEA, Dolby Laboratories, said, “Our collaboration with Mahindra redefines in-car entertainment. With Dolby Atmos, Thar ROXX drivers can enjoy an immersive soundscape that aligns perfectly with the vehicle’s adventurous DNA.”
Velusamy R, President – Automotive Technology & Product Development, Mahindra & Mahindra Ltd., added, “The Thar ROXX is a symbol of Mahindra’s drive for innovation. With Dolby Atmos integrated into its Harman Kardon system, we’re offering a truly unique SUV experience — a first of its kind worldwide.”
ఇది కూడా చదవండి…మహీంద్రా థార్ ROXXలో డాల్బీ అట్మోస్ ఆడియో సౌండ్!
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This move highlights Mahindra’s commitment to cutting-edge technology and the evolving needs of Indian consumers seeking performance, style, and a connected digital lifestyle. Production of the Thar ROXX has also been ramped up to meet high demand, ensuring quicker delivery to customers.