365Telugu.com online news,Mumbai, November 7th, 2024: Celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand has launched a unique virtual tractor drive experience for customers, allowing them to create a realistic, lifelike personalized video of themselves driving a Mahindra Tractor.
Following the unveiling of ‘Desh ka Tractor: ‘Mitti se juda, Junoon se Saja’ as a tribute to the Indian farming community, this virtual tractor drive experience aims to strengthen the connection with the brand while capitalizing on the festive season’s celebratory spirit.
In partnership with Vitra.ai, a leader in AI-driven face augmentation technology for video personalization, Mahindra Tractors offers farmers a chance to experience a personal “HERO MOMENT” alongside a Mahindra Tractor.
Powered by cutting-edge machine learning and deep learning techniques, Vitra.ai’s face augmentation technology enables Mahindra to provide a first-of-its-kind, seamless hyper-personalized video experience within their tractor campaigns.
To create a personalized video, users can easily follow a simple process by visiting the Mahindra Tractors website. All they need to do is upload a photo of themselves, their phone number, and location to receive their personalized video via WhatsApp in the regional language based on their location.
Commenting on the initiative, Vikram Wagh, CEO of Mahindra Tractors, said, “We are thrilled to present the first-ever virtual tractor drive, which showcases our commitment to being at the forefront of technology. This initiative is more than just about our products; it’s about fostering a deeper connection with the evolving needs of farmers. Through this AI-powered experience, we have already enabled over 250,000 personalized interactions.”
Satvik Jagannath, Co-founder & CEO of Vitra.ai, added, “Leveraging Vitra.ai’s state-of-the-art AI-generated face-swap video technology for farm tractors provides farmers with an immersive experience that connects them with the Mahindra brand like never before. We’re excited to see this innovation scale to meet Mahindra’s goals for high engagement, efficiently personalizing interactions for their wide range of tractors.”
To see yourself in action with the Desh Ka Tractor, visit https://www.mahindratractor.com/virtual-drive.