365telugu.com online news, December 20th,2025: Malabar Gold & Diamonds, a global leader in the jewelry industry, has officially brought the 15th edition of its flagship campaign, ‘Brides of India,’ to the city. The showcase, hosted at the brand’s Artistry Store in Somajiguda, was unveiled today in the presence of patrons and customers.
The exhibition, which runs from December 20th to December 28th, 2025, celebrates the rich cultural tapestry of Indian weddings, with a specialized focus on the intricate bridal traditions of South India.
A 15-Year Legacy of Bridal Excellence
Since its inception, the ‘Brides of India’ campaign has evolved into one of the country’s most recognized bridal jewelry properties. The 15th edition emphasizes the “modern bride” who balances regional rituals with contemporary aesthetics, acknowledging that today’s weddings often incorporate diverse cultural influences.
“Hyderabad has always had a discerning bridal audience that values tradition, purity, and thoughtful design,” said Mr. M.P. Ahammed, Chairman of Malabar Group. “Our intent is to help every bride and her family find jewelry that feels culturally authentic, wears comfortably through long celebrations, and remains meaningful well beyond the wedding day.”
From Temple Artistry to Regal Polki
The Somajiguda showcase offers a comprehensive “under one roof” experience for families building a wedding trousseau. Key highlights of the collection include:
South Indian Heritage: Temple-inspired designs and traditional gold craftsmanship tailored for ceremonial wear.
Regional Diversity: Regal Polki from Rajasthan, intricate gold motifs from Bengal, and Kasavu-inspired bridal sets from Kerala.
Tamil Nadu Artistry: Specialized temple-gold jewelry reflecting the state’s deep artistic roots.
Curated In-Store Experience
Moving beyond a standard retail display, the Artistry Store has been transformed into a curated bridal experience. Jewelry sets—including chokers, long necklaces, bangles, and mangalsutras—are styled into complete “wedding looks” to help brides visualize their appearance during real wedding moments.
The collection emphasizes wearability and balance, ensuring that heavy bridal sets remain comfortable for the duration of multi-day festivities.