365Telugu.com online news,National, April 4th, 2025: Meta has rolled out a suite of advanced AI-driven advertising tools aimed at accelerating growth for e-commerce and retail businesses in India. With the rapid rise of online shopping in tier-2 and tier-3 cities, along with the expansion of Quick Commerce, these innovations are designed to help brands create more impactful and personalized shopping experiences across online and offline channels.
Boosting Omnichannel Experiences
One of the key innovations introduced is Omnichannel Ads, which enable advertisers to highlight nearby physical store locations and showcase in-stock products and exclusive discounts to drive in-store visits. Meta is expanding access to this feature, allowing more advertisers to guide customers seamlessly from online to offline experiences. Early trials revealed promising results—advertisers using Omnichannel Ads reported a 15% reduction in cost per acquisition (CPA) and a 12% increase in return on ad spend (ROAS) compared to standard campaigns.
Apparel brand Taneira tested Omnichannel Optimization ads and achieved impressive performance gains.
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“Our pilot campaign with Meta’s omnichannel ads delivered a 3.5x increase in purchase conversions and 4.3x higher ROAS compared to purchase-only campaigns,” said Aishwarya Omprakash, Head of Marketing at Taneira.
Elevating Campaigns with Creators and AI
Meta is also enhancing its Partnership Ads, which allow brands to collaborate with creators and other businesses for co-branded ad campaigns. With India home to the world’s largest Instagram creator community, over 4,000 Indian advertisers already leverage this format.
Quick Commerce brand Zepto combined Partnership Ads with their standard campaigns to highlight their 10-minute delivery USP, leading to an 18% drop in customer acquisition cost (CAC) and a 33% jump in click-through rates (CTR).
Soon, advertisers will be able to combine Partnership Ads with AI-powered Advantage+ Catalog Ads for even greater impact. A new optimization feature will enable the system to promote additional relevant products beyond the selected set. For example, a brand focusing on jackets can also have dresses shown if the system predicts higher user interest—leading to a reported 14% average increase in ROAS during initial testing.
GenAI for Next-Gen Shopping
Meta is further pushing boundaries with Generative AI features for e-commerce. New innovations include AI-generated backgrounds in catalog ads, and upcoming capabilities like virtually placing apparel on models—helping customers visualize fit and style.
Early adopter Big Basket tested these GenAI tools in catalog ads and saw notable improvements:
“GenAI-powered catalog ads helped us enhance efficiency. Our tests showed a 2.7% higher CTR and 3.4% lower cost per install (CPI) compared to traditional campaigns,” said Anand Bhaskaran, Head of Digital Marketing and Communications at Big Basket.
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At the recent Meta Marketing Summit – E-commerce Edition, industry leaders from Mumbai and Bangalore came together to discuss the evolving landscape. Meghna Apparao, Director of Ecommerce and Retail at Meta India, emphasized the importance of innovation:
“With more offline brands going online and tier-2/3 shopping growing, Meta’s AI-powered tools—Reels, creators, messaging, and now omnichannel and GenAI ads—will help brands build meaningful shopping experiences and achieve strong business outcomes.”
With these new tools, Meta is doubling down on its commitment to drive e-commerce and retail success through innovation, personalization, and AI-powered intelligence.