365telugu.com online news,HYDERABAD,February 3,2026: Spice Lounge Food Works Ltd (BSE: 539895) has announced a monumental musical tribute to celebrate the golden jubilee of the legendary composer, Maestro Ilaiyaraaja. The event, scheduled for March 28, 2026, will take place at the iconic Gachibowli Stadium in Hyderabad.
The celebration is being organized by XORA World, a cultural and experiential platform under Rightfest, a subsidiary of Spice Lounge Food Works.
Honoring a Global Icon
With a career spanning five decades, Ilaiyaraaja remains one of the most prolific composers in world cinema.
The Legacy: Over 7,000 songs composed across multiple languages.
The Impact: Music for thousands of films, earning him the status of a global cultural institution.
The Event: A large-scale live experience designed to bring together generations of fans who have been touched by his melodies.
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A Strategic Pivot for Spice Lounge Food Works
The hosting of such a high-profile event signals a strategic shift for Spice Lounge Food Works. Known primarily for its presence in the food and beverage (F&B) sector, the company is aggressively expanding into lifestyle and experiential verticals.
Direct Engagement: Strengthening the bond with consumers through live, emotional experiences.
Diversification: Moving beyond traditional restaurant formats into curated cultural platforms.
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Brand Synergy: Creating high-visibility touchpoints that complement their core food businesses.
“Maestro Ilaiyaraaja is a cultural institution whose work has shaped generations. This event is a defining milestone for XORA World, demonstrating our ability to build large-format, resonant platforms that extend beyond food into culture and community.”
Mr. Mohan Babu Karjela, Chairman & Director, Spice Lounge Food Works Ltd.
Event Details at a Glance
Date: March 28, 2026
Venue: Gachibowli Stadium, Hyderabad
Platform: XORA World (by Rightfest)
Theme: 50 Years of Ilaiyaraaja’s Musical Journey
This event is expected to be one of the largest musical gatherings in Hyderabad’s recent history, merging the worlds of culinary excellence and legendary music.