365Telugu.com online news, New Delhi, October 29, 2024: Muthoot Finance, India’s leading non-banking financial company (NBFC) specializing in gold loans, has unveiled its latest campaign, ‘Gold Loan Kamaal, Doosre Loan Bemisaal,’ featuring brand ambassador Mr. Amitabh Bachchan. This new campaign comprises three ad films that spotlight the company’s extensive financial offerings beyond gold loans, introducing Gold Overdraft Loans, Personal Loans, and Loans Against Property.
Through this campaign, Muthoot Finance aims to broaden customer awareness about these versatile loan products and underscore the company’s commitment to providing convenient and flexible financial solutions. Mr. Bachchan, in each film, communicates the brand’s message of trust and reliability while detailing the unique benefits of each loan product, reinforcing Muthoot Finance’s position as a one-stop solution for financial needs.
Expanding Offerings to Serve Diverse Needs
Mr. Alexander George Muthoot, Joint Managing Director of The Muthoot Group, commented, “With over a century-long legacy, Muthoot Finance has impacted millions of lives through its range of products and services. Our new campaign not only emphasizes our leadership in the Gold Loan segment but also reveals the variety of our offerings. We aspire to be a comprehensive financial supermarket for diverse credit needs, supported by our pan-India presence and products like Gold Overdraft, Personal Loans, and Loan Against Property. This suite of services reinforces our role as a diversified financial services leader.”
Highlighting Unique Benefits for Customers
The ad films focus on each product’s unique advantages:
- Gold Overdraft Loan: The first film promotes the convenience of accessing liquidity through a Gold Overdraft Loan, where interest applies only to the amount withdrawn. This loan, particularly suitable for business owners and self-employed professionals, allows customers to leverage their gold assets while maintaining cash flow.
- Personal Loan: The second ad highlights the quick and hassle-free process for obtaining personal loans, catering to immediate financial needs without the usual complexities.
- Loan Against Property: The third film emphasizes how customers can utilize real estate assets to secure larger loans, empowering them to finance major goals and investments.
Abhinav Iyer, Senior General Manager – Marketing and Strategy, The Muthoot Group, explained, “While Muthoot Finance has been widely recognized for its gold loans, the ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign is a strategic initiative to also bring attention to our other loan products. Mr. Bachchan’s dynamic presence helps us connect with our customer base, illustrating how our versatile loans can empower smarter financial decisions.”
A Trusted Legacy in Financial Services
With a network of over 6,759 branches and a customer base of 2.5 lakh served daily, Muthoot Finance has maintained its reputation as India’s most trusted financial services brand, a title it has held for eight consecutive years according to TRA’s Brand Trust Report. Building on this trust, the new campaign reinforces that while Muthoot’s gold loans are exceptional, their other financial offerings provide equally remarkable value and reliability.
View the Muthoot Finance ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign here:
- Gold Overdraft Loan: https://www.youtube.com/watch?v=Epn0tNz8qoM
- Personal Loan: https://www.youtube.com/watch?v=fPLUefhd3Nw
- Loan Against Property: https://www.youtube.com/watch?v=QfuuAfClYJA