365Telugu.com online news,May 19, 2025, India:Muthoot FinCorp Limited (MFL), the flagship company of the 138-year-old Muthoot Pappachan Group, popularly known as Muthoot Blue, has unveiled an exciting new three-film advertising campaign featuring its brand ambassador, Bollywood superstar Shah Rukh Khan. This campaign highlights Muthoot FinCorp’s position as India’s Original Gold Loan Specialist and reinforces its mission to provide gold loans that are fast, simple, and hassle-free for all Indians.
The core message of the campaign is clear: gold loans should empower customers, not burden them. With a strong presence of over 3,700 branches and a user-friendly digital experience through the Muthoot FinCorp ONE app, customers can now access gold loans anytime, anywhere – even with just a missed call.
Developed by creative agency Moonshot, the campaign uses Shah Rukh Khan’s signature wit and charm to turn common loan application frustrations into light-hearted, relatable moments. The three films humorously demonstrate how Muthoot FinCorp eliminates long queues, reduces paperwork, and simplifies the loan process — making it the real star of the show.
Campaign Highlights:
- Film 1: A businessman tries to impress a loan officer with Shah Rukh Khan’s endorsement, but before he can, Muthoot FinCorp’s easy gold loan approval alert arrives. SRK sums it up, saying the smooth loan process was a given with Muthoot FinCorp. Watch here
- Film 2: At a Muthoot FinCorp branch, SRK breaks into a dance to help a businessman secure a loan. The branch manager, however, steals the spotlight by revealing that the simple loan process is the true hero. SRK agrees, praising the seamless service. Watch here
- Film 3: When a friend urgently needs financial help, SRK steps in—and so does Muthoot FinCorp, which offers support even on Saturdays. The witty punchline: “You can count on friends, but smart borrowers count on Muthoot FinCorp.” Watch here
Mr. Shaji Varghese, CEO of Muthoot FinCorp, stated, “With over 138 years of legacy, we are proud to reaffirm our position as India’s Original Gold Loan Specialist through this new campaign. Partnering once again with Shah Rukh Khan allows us to showcase the ease and convenience of our gold loan services, empowering customers with quick and trustworthy financial solutions.”
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Devaiah Bopanna, Co-founder of Moonshot, added, “Working with a legacy brand like Muthoot FinCorp and a global superstar like Shah Rukh Khan is truly inspiring. The team encouraged us to think boldly while honoring the brand’s rich heritage. SRK’s improvisation and charisma elevated the creative process, making the campaign truly exceptional.”
The campaign will be launched in multiple languages including Hindi, Malayalam, Telugu, Kannada, Tamil, and Gujarati across TV, digital platforms, print, outdoor media, and on-ground activations to maximize reach and engagement across India.