365telugu.com online news,Hyderabad, August 26, 2025: Myntra, India’s leading fashion, beauty and lifestyle platform, has announced the launch of its express delivery service, M-Now, in Hyderabad. Following its successful adoption in Bengaluru, Mumbai, and Delhi NCR, the expansion marks Myntra’s continued commitment to speed, convenience, and festive readiness, supported by its fast-growing network of over 60 dark stores nationwide.
With the launch, shoppers in Hyderabad can now access 8,000+ trend-first styles from 500+ leading brands, delivered in as little as 30 minutes. The service will cater to the city’s growing base of style-conscious consumers who increasingly seek instant gratification and quick access to premium fashion, beauty, and lifestyle products. The dark-store-led fulfillment model ensures operational efficiency, enabling Myntra to handle high volumes and maintain reliable timelines, even during festive peaks.
Consumers can shop from a wide range of popular brands including Levi’s, USPA, MANGO, Jack & Jones, Tommy Hilfiger, Vero Moda, Mochi, United Colors of Benetton, Louis Philippe, Bata, L’Oréal, Maybelline, TRESemmé, and more.
Speaking on the Hyderabad launch, Sharon Pais, Chief Business Officer, Myntra, said:
“Hyderabad is a vibrant, fashion-forward market and a natural choice for the expansion of M-Now. This service is designed to meet moments when immediacy matters most, reaffirming our promise of convenience and raising the benchmark for speed in fashion, beauty, and lifestyle commerce.”
M-Now has already demonstrated strong traction, with a 3X surge in demand during Raksha Bandhan this year. Accessories spiked 5X across Mumbai, Delhi, and Bengaluru, while overall orders grew by nearly 1.5X during the festival period. Recently added brands on M-Now include Snitch, Anouk, Boldfit, YSL, and Cava, expanding the variety available for customers.
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Over the years, Myntra has been at the forefront of speed-led innovation with M-Express, enabling 24–48 hour deliveries. Today, nearly 50% of Myntra’s total orders are fulfilled within 48 hours across 600+ cities, reflecting rising demand for faster shopping experiences. With the scale-up of M-Now, Myntra continues to push delivery excellence in India’s e-lifestyle space, catering to both planned and impulse shopping missions.