Sat. Apr 20th, 2024 online news,Hyderabad, March 19, 2024: Mahindra Tractors, a part of the Mahindra Group and the world’s largest tractor manufacturer by volume, recently launched its future ready Mahindra OJA 3140 in Andhra Pradesh and Telangana for the Indian farmer.

Introduced in the kharif season, the new Mahindra OJA delivered exceptional results in puddling operations for crops like paddy. With the successful debut of this tractor, Mahindra is looking forward to a healthy demand for this product in the upcoming rabi season.

Introducing a paradigm shift in the world of tractor design, the new OJA 3140 empowers farmers to achieve more, as it revolves around key attributes like robustness, progressiveness and unmatched functionality, setting new benchmarks for modern farming equipment.

Designed to handle diverse agricultural tasks with stability and traction, the new OJA 3140 comes with 4WD as standard, is light-weight, and built to deliver cutting-edge performance.

Engineered with a 3-cylinder 29.82 kW (40hp) engine @2500 RPM and PTO power at 25.95kW (34.8hp), the OJA provides class leading power delivery and operational efficiency, with a segment first constant mesh gearbox configuration with synchro shuttle and 12 Forward + 12 Reverse gears. The advanced gear system, with a multiple reverse gears enables farmers to work faster and comfortably in smaller farms.

A hydraulic lift capacity of 950 kg the new OJA 3140 tractor enables farmers to perform optimally in orchard farming and puddling operations, with enhanced manoeuvrability courtesy the OJA’s smooth power steering system.

Premium to touch and feel, ensures that farmers take pride in their ownership, with the OJA 3140 boasting an optimal overall height, providing farmers with better visibility and a 360-degree view of their work and implements.

With significant emphasis on reducing NVH (Noise, Vibration, and Harshness), ease of service, and enhanced safety during operation, while allowing longer hours of operation.

The new Mahindra 4WD OJA 3140 is competitively priced within a range of ₹7.35 lakh in Andhra Pradesh and Telangana and features Mahindra’s OJA’s advanced technology packs – PROJA, MYOJA, and ROBOJA, boasting several key advantages that elevates the tractor performance and user experience.

Derived from the Sanskrit word “Ojas”, meaning Powerhouse of Energy, the new Mahindra 4WD OJA 3140 is based on the new Mahindra OJA series recently launched by Mahindra Tractors, Mahindra’s most ambitious global lightweight tractor platform.

Developed in collaboration between the engineering teams of Mahindra Research Valley, India, the R&D centre for Mahindra in India and Mitsubishi Mahindra Agriculture Machinery, Japan, the new OJA range brings about a transformative shift in Light Weight 4WD Tractor design and engineering, to deliver cutting-edge innovation in tractor technology.

After kickstarting its exciting journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region.

Mahindra will also mark its debut in the ASEAN region starting with Thailand in 2024 with the OJA. The Mahindra OJA tractor range is exclusively manufactured at Mahindra’s state-of-the-art tractor facility in Zaheerabad, Telangana, one of India’s largest and most advanced tractor manufacturing plants.


Developed to cater to the diverse needs of advanced and progressive farmers, hobby farmers, and agricultural enthusiasts worldwide, the revolutionary Mahindra OJA offers unparalleled operational flexibility and efficiency. The range boasts category-first technology and best-in-class features, ensuring it meets the highest standards of performance.

The OJA range is powered by three state-of-the-art technology packs for enhanced productivity and experience: PROJA (Productivity Pack), MYOJA (Telematics Pack), and ROBOJA (Automation Pack) with the technology available first in India.


Also known as The Productivity Pack, PROJA is an integral part of the OJA platform, ensuring enhanced application suitability and maximised returns. It aims to reduce manual interventions and operator fatigue, ultimately enhancing productivity, minimizing costs and experience efficient farming, while enhancing the overall product experience, especially in compact field conditions.

The Creeper Mode makes sure that the farmer operates with precision. With the lowest speed of 0.3 kmph, enables sowing of seeds with precision and lay mulching sheets with ease.

Formidable compact engine technology ensures exceptionally smooth operations, featuring best-in-class NVH (Noise, Vibration, and Harshness) levels, while generating maximum torque for optimal performance.

The F/R Shuttle feature offers multiple reverse speed options leading to improved work speed during field operations. Usage of a single lever for both forward and reverse direction ensures 15-20% of time savings at each turn, reducing operator fatigue.

Tilt & Telescopic Steering gives the operator the flexibility to adjust both the angle and height of the steering position, for optimal comfort and convenience during operations.

The Wet Electric PTO enables the operator to start and stop the PTO at the click of a button, while manoeuvring between vineyard or row crop-aisles and small puddling fields.


The MYOJA or the Telematics Pack empowers farmers with advanced control over their tractors, via a mobile phone application. The feature provides real-time data on location, fuel usage and tractor health. This proactive approach enhances maintenance planning and ensures farmers are always in control, with a constant eye on the health and functionality of their tractors.

GPS Live Location helps track the live location of the tractor, and enables geofencing, ensuring lesser dependency on the operator.

Service Alerts plays a crucial role in keeping the farmer informed about their tractor’s service requirements through proactive service reminders, ensuring timely and efficient servicing.

The Critical Alerts feature provides immediate notifications in the event of major engine-related issues, while ensuring monitoring and detection of tractor abuse or misuse.

The Diesel Monitoring feature offers visibility into the fuel level and effectively prevents instances of fuel theft.

The Coverage & Trip Calculator provides effortless tracking of the tractor’s performance, across both field work and haulage conveniently, ensuring effortless tracking of performance.


For supreme efficiency and precision, ROBOJA or the Automation Pack, eliminates the need for extensive manual intervention while operating a tractor. With category first features it allows OJA tractors to transmit power to additional equipment that do not have their own engine or power source ensuring efficient and precise farming.

The Auto PTO feature grants farmers with the ability to effortlessly engage the PTO with a simple touch of a button. The Electric Wet PTO clutch ensures smooth functionality and offers immense ease of use. Additionally, the Auto PTO can be automatically turned ON or OFF while turning and reversing of a tractor further enhancing convenience during field operations, while also providing the benefit of saving on costs of pesticides and fertilizers.

The Auto Implement Lift function enables automatic lifting and lowering of implements while turning and reversing, further streamlining the tractor’s capabilities. Electronic depth & draft control hydraulic systems ensures precise and efficient farming operations.

Auto One-Side Braking allows intelligent brake application on one side during turns, eliminating management of both steering and braking simultaneously, helping tighter turning radius and preventing the risk of skidding or loss of control during turns.