365telugu.com online news, September 15th,2025: A new survey by Gen S Life, a lifestyle app for seniors, highlights the emotional and practical challenges adult children in India face while caring for their ageing parents. The study, which surveyed over 1,000 people in cities across the country, reveals that while many are providing financial support, they feel it is not enough.
Key Findings:
Top Concerns: 72% of respondents worry most about their parents’ health, while 68% are concerned about loneliness and social isolation.
Daily Anxiety: 54% of adult children admit they worry about their parents every single day, often because of the physical distance between them.
Financial Support: 46% of people regularly contribute to their parents’ expenses, and another 26% provide occasional financial help.
Emotional Burden: Despite their contributions, 57% feel they are not doing enough for their parents, highlighting the emotional cost of caregiving.
Need for Support: A significant 8 out of 10 respondents said they would welcome structured, reliable, and affordable caregiving support.
The survey also noted differences between city and small-town residents. Those in metropolitan cities were more concerned about loneliness (71%), while respondents in smaller towns were more worried about health emergencies (69%).
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According to Meenakshi Menon, Founder of Gen S Life, these findings show a growing desire among families to find a balance between love and practical care. She stated that people are seeking help not because they care less, but because they want to care “better.”
Gen S Life offers services designed to help with these challenges, providing solutions for healthcare, safety, social engagement, and companionship. The company aims to make structured care accessible and affordable, helping families transform their worries into active, effective care.