365Telugu.com online news,Mumbai, November 7th, 2024: To promote safe use of digital payment services and protect users from scams, the National Payments Corporation of India (NPCI) has rolled out the “Main Moorkh Nahi Hoon” UPI Safety Awareness Campaign. Created in collaboration with Ogilvy, this campaign equips citizens with practical strategies to counter common digital fraud tactics and safeguard their online transactions.
Empowering Users for Secure Digital Transactions
With UPI (Unified Payments Interface) providing a safe platform for millions, NPCI aims to further empower users to stay vigilant against fraud attempts. The campaign, fronted by acclaimed actor Pankaj Tripathi, emphasizes that while UPI itself is secure, awareness is crucial to prevent fraud. Through six relatable ad films, the campaign will showcase scams like SMS phishing and “too-good-to-be-true” money schemes, educating users on recognizing and avoiding such ploys.
Broad Language Reach for Nationwide Impact
The films are available in 11 Indian languages, ensuring accessibility across the country. The campaign’s first two films, “Moongfaliwala” and “Paanwala,” feature Pankaj Tripathi in memorable roles to highlight scam scenarios and advise viewers to stay cautious against fraudsters who exploit trust and kindness.
NPCI’s Vision for a Digitally Confident India
Mr. Dilip Asbe, Managing Director & CEO of NPCI, spoke on the importance of user education in a digital-first India: “Through relatable stories, this Digital Public Good campaign empowers users with knowledge to spot and avoid online scams. Building trust in digital payments and promoting financial inclusion is central to NPCI’s mission.”
Inspiration from Everyday Wisdom
Ogilvy’s Chief Advisor, Mr. Piyush Pandey, added, “This campaign celebrates the common man’s common sense—the everyday wisdom to avoid being tricked by scammers. ‘Main Moorkh Nahi Hoon’ is a reminder for all to stay smart and not fall for dishonest schemes.”
The campaign will reach audiences across TV, print, radio, OTT platforms, cinemas, digital, and social media, aiming to enhance digital transaction security and build trust in online payments.
Watch the Campaign Films Here:
- Film 1 – Moongfaliwala
- Film 2 – Paanwala