365Telugu.com online news,Hyderabad, May 29, 2025: On the occasion of World Milk Day, Godrej Jersey has shared exciting insights into India’s changing milk consumption habits through its latest report titled “Bottoms Up… India Says Cheers to Milk!” The survey highlights that one out of every three Indians chooses to consume milk as a beverage, while in Hyderabad, this number is slightly lower at 28 percent.
The survey also reveals a growing preference for flavoured milk, with 53% of respondents opting for flavoured milk products or adding flavours to plain milk at home. For parents, flavoured milk is emerging as a convenient and nutritious option, with 47% serving it during the day and 40% offering it as a refreshing drink during playtime.
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Commenting on the findings, Bhupendra Suri, CEO of Godrej Jersey, said:
“At Godrej Jersey, we focus on meeting the evolving expectations of consumers. By offering taste, refreshment, and nourishment in perfect balance, we’re redefining what milk represents for today’s generation. Our Godrej Jersey Badam Milk isn’t just a flavorful treat—it’s a wholesome, nutritious choice that makes milk a preferred beverage every day, not just on World Milk Day.”
He added, “As Indian consumers move toward more mindful and health-conscious consumption, milk’s narrative is also evolving. It’s no longer just about tradition—it’s about modern innovation that suits contemporary lifestyles. At Godrej Jersey, we blend heritage with fresh ideas, making milk an integral part of daily nutrition.”
The “Bottoms Up…India Says Cheers to Milk!” survey gathered insights from key urban centers including Delhi, Mumbai, Hyderabad, and Chennai, focusing on consumer preferences for dairy products and expectations of product quality.
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These insights emphasize the need for the dairy industry to innovate while maintaining quality standards to keep pace with evolving consumer preferences and drive growth.
The survey was conducted by YouGov, and Godrej Jersey’s products are marketed by Creamline Dairy Products Limited, a subsidiary of Godrej Agrovet Limited (GAVL), a leading agri-business and food conglomerate of the Godrej Group.