365Telugu.com online news, National, January 3rd, 2025: OPPO India has launched its new campaign, ‘Live in the Moment’, featuring popular actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina to showcase the essence of the highly-anticipated Reno13 Series.
The campaign highlights that the Reno smartphone is more than just a device — it’s an extension of everyday life, encouraging users to immerse in experiences rather than simply capturing them.
The brand film, launched across OPPO India’s social media platforms and OTT networks, opens with Siddhant, Ishaan, and Vedang completing a high-stakes meeting. As they step outside, they notice a boy wearing a t-shirt with the words ‘Live it Abhi’, sparking an impromptu adventure.
From an unplanned road trip to beach football and lively parties, the trio celebrates spontaneous moments, all captured perfectly by the AI-powered camera of the Reno13 Series. The film emphasizes the importance of living in the present and cherishing life’s simple joys.
Catch the full campaign video on OPPO India’s YouTube, Instagram, Facebook, and Twitter channels.
Speaking about the campaign, Sushant Vasishta, Head of Digital Marketing at OPPO India, said,
“At OPPO India, we believe that life is made up of moments that deserve to be lived to the fullest. Through the ‘Live in the Moment’ campaign, we celebrate the energy, spontaneity, and passion of today’s youth-a spirit perfectly reflected by Siddhant, Ishaan, and Vedang.
With the launch of the Reno13 Series, we’re offering users cutting-edge AI technology to help them capture and relive those priceless moments effortlessly.”
The Reno13 Series stands out with its AI Imaging advancements, offering features like AI Livephoto, AI Clarity Enhancer, AI Unblur, AI Reflection Remover, and AI Eraser 2.0, delivering professional-level photo editing capabilities directly on the device. Designed to blend productivity and creativity, the Reno13 Series enhances user experiences, making every captured moment more vivid and meaningful.
Siddhant Chaturvedi shared his thoughts on the collaboration,
“A smartphone today is more than just a tool – it’s a companion that empowers us to live boldly and creatively. The Reno Series truly stands out by allowing users to capture life as it is – raw, vibrant, and unfiltered. It’s a reminder that the right technology doesn’t just keep up with our pace; it enhances and enriches our lives.”
Ishaan Khatter added,
“In today’s fast-paced world, we often focus too much on planning for the future and forget to appreciate the present. Through OPPO India’s ‘Live in the Moment’ campaign, I’m reminded of the importance of living life authentically and cherishing every experience. We tested the Reno13 Series during the shoot, and the photos speak volumes about its incredible camera capabilities.”
Vedang Raina concluded by saying,
“Today’s generation looks for technology that enhances their lives without interruptions. The Reno13 Series, with its AI-powered features, fits seamlessly into our daily routines, making everything smoother, easier, and more enjoyable.”
Having sold nearly 100 million devices globally across 60 countries, the Reno Series has established itself as a trusted companion for users worldwide. Known for delivering flagship-level photography and productivity in its segment, the Reno Series continues to raise the bar by combining AI-powered innovations, advanced camera systems, and long-lasting performance.
Stay tuned for more updates on the ‘Live in the Moment’ campaign and experience the Reno13 Series firsthand!