365Telugu.com online news,Hyderabad, August 12th, 2025: ORRA Fine Jewellery, India’s premier diamond jewellery brand, proudly announces the grand relaunch of its flagship store in Jubilee Hills, Hyderabad. This extensive expansion and refurbishment highlight ORRA’s dedication to delivering an unmatched luxury shopping experience to its discerning clientele.
Spanning an impressive 2,984 sq. ft. across two levels—1,037 sq. ft. on the ground floor and an additional 1,947 sq. ft. on the first floor—the renovated store boasts sophisticated interiors, ambient lighting, and plush décor designed to redefine jewellery retail. A dedicated bridal lounge provides personalized service for brides-to-be, families, and friends, making the selection process effortless and memorable.
The store showcases ORRA’s exquisite collections, including the exclusive 73-faceted ORRA Crown Star—a patented diamond unique to India. Visitors can also explore the celebrated ‘Aekta’ Wedding Collection and the contemporary ‘Astra’ range, featuring elegant designs inspired by Southern India’s rich heritage, starting at just ₹99,999*.

Dipu Mehta, Managing Director of ORRA, shared,
“We are excited to relaunch our Jubilee Hills store, a vibrant and stylish location that perfectly reflects the blend of tradition and modernity in Hyderabad. Our expanded store reaffirms ORRA’s commitment to offering luxurious, personalized experiences while showcasing heritage craftsmanship alongside contemporary designs. We look forward to continuing to be the preferred destination for diamond jewellery lovers in the city.”
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ORRA continues to uphold its promise of quality with 100% certified, conflict-free diamonds, complimentary insurance*, free lifetime maintenance, lifetime exchange and buyback policies, a seven-day return window, and BIS Hallmark Certification. Additionally, customers can avail of a 6-month upgrade facility.

To celebrate the store relaunch, ORRA is offering exclusive inaugural benefits, including:
- Up to 25% off on diamond value (limited period)*
- 0% down payment
- 0% interest EMI options*
*Terms and conditions apply.