365telugu.com online news, September 15th,2025: The Indus Appstore, an Android app marketplace from PhonePe, has announced it has been installed on over 100 million devices. This growth is largely due to its focus on India’s diverse user base, offering a user interface and app discovery in 12 Indian languages in addition to English. About 40% of users navigate the app store in a regional language, with Hindi, Marathi, Tamil, and Gujarati being the most popular.
The app store has a strong presence in states like Uttar Pradesh, Bihar, and Maharashtra, followed by Karnataka and Telangana.
Key User Demographics:
- Age: Young users are the primary drivers of growth. Gen Z (ages 18-27) and Gen Y (ages 27-44) together make up 93.5% of the user base.
- Location: Over 70% of users are from Tier 3 regions, highlighting the app store’s strong reach in rural areas and smaller cities. The typical user is a male between 28 and 44 years old from a Tier 3 location.
- App Categories: The most popular app categories are Social Media, followed by Communication, Entertainment, and Finance.
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Priya M Narasimhan, Chief Business Officer of Indus Appstore, stated that reaching this milestone is a proud moment and a significant step toward building a successful app store for India. She added that the company will continue to provide a rich user experience and support developers with features designed for the Indian market.