365Telugu.com online news,Mumbai,September 28th, 2024: Pidilite Ventures Pvt. Ltd., a wholly owned subsidiary of Pidilite Industries Limited, has announced an investment of INR 50 million in Wify (Installco Wify Technology Private Limited), a leading home improvement and maintenance services platform. This pre-Series A funding round was led by Capria and Mount Judi Ventures, with participation from Blume Ventures.
Wify is a B2B2C platform specializing in home improvement and maintenance services. The company emphasizes quality and consistency by training skilled tradespeople to enhance the reputation of home improvement brands. Wify offers a comprehensive solution, providing everything from workflow management to after-sales support for brands and consumers alike. Their clientele includes home improvement retailers, e-commerce giants, interior design services, water solutions, audio and electronics companies, flooring services, and home furniture brands.
Mr. Sanket Parekh, Director of Pidilite Ventures, expressed optimism about the investment: “At Pidilite Ventures, we focus on investments that align with our core interests. The home improvement sector in India has shown rapid growth and holds immense future potential. We are excited to support Wify in their journey and believe their innovative approach will significantly benefit customers seeking quality home improvement services.”
The funding from this round will accelerate Wify’s growth, enabling them to improve their technological capabilities, expand their services, and strengthen their market presence.
Vikram Sharma, Co-founder of Wify, welcomed the investment, stating, “This funding will help us further our mission to contribute to the #ViksitBharat vision by empowering millions of tradesmen in the home improvement industry while serving both brands and households. We are excited to leverage Pidilite’s vast expertise and experience in this industry to propel our growth.”
This strategic investment marks another step in Pidilite’s continued focus on fostering innovation in the home improvement sector.