365Telugu.com online news,23 November, 2024: Pidilite Industries, the maker of Fevicol, has launched a new ad campaign for its tile and stone adhesive brand, Roff. This campaign emphasizes the importance of using reliable, high-quality tile adhesives to ensure homes withstand unexpected impacts, breakages, and maintain the long-term durability of their interiors.
Commenting on the campaign’s launch, Mr. Salil Dalal, Chief Business Officer, Construction Chemicals at Pidilite Industries, shared, “Our aim was to creatively highlight the significance of using specialized products like Roff Tile and Stone Adhesives over traditional cement, for a more durable and worry-free living experience.
The TVC cleverly underscores how Roff Adhesives are designed to offer homeowners peace of mind. With a wide array of innovative and easy-to-use solutions for tile and stone fixing, Roff is dedicated to enhancing home durability.
Mr. Piyush Pandey, Chief Advisor at Ogilvy, added, “Roff continues to creatively demonstrate that tiles bonded with Roff remain intact even under high impact, unlike those fixed with regular adhesives or cement that may fall off.
Directed by Prasoon Pandey from Corcoise Films, the TVC delivers an entertaining and engaging message in the typical Pidilite style. We believe viewers will not only enjoy the campaign but also be inspired to rethink how tiles are fixed in their homes.”
With this new campaign, Roff strengthens its commitment to providing customers with dependable tile adhesive products that guarantee long-lasting strength and beauty for their homes.
The campaign is currently live across all major platforms, including television, digital, OTT, and cinema.