365telugu.com online news,Hyderabad,January 24th,2026: In a landmark move for cultural preservation, Prasad, a global leader in film post-production and preservation, has partnered with World Sound & Vision (WSV) to launch the Prasad WSV Digitisation and Restoration Centre in Riyadh, Saudi Arabia. This facility marks the first and largest dedicated restoration hub in the GCC region.
Preserving Heritage Within the Kingdom
The center is a strategic response to Saudi Arabia’s Vision 2030, aiming to establish the nation as a global leader in media innovation and cultural heritage. By providing an end-to-end solution for digitizing and restoring films, magnetic tapes, and archival documents locally, the facility eliminates the previous necessity of sending sensitive historical materials abroad for processing.
State-of-the-Art Technology
Designed to handle delicate and priceless archives, the Riyadh-based center is equipped with world-class technology, including:
Scanity Film Scanners: High-end technology for superior digitization.
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Ultrasonic Cleaning: Specialized systems to safely prepare old film stock.
Tape Digitisation Bank: A comprehensive setup to preserve diverse legacy media formats.
Expert Personnel: A dedicated team trained in the intricate art of digital restoration.
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The initiative is led by Dr. Cotup Saleh, Director of WSV, with technological backing from Prasad’s 70-year legacy in the industry.
Abhishek Prasad, Director & CTO at Prasad, commented on the launch: “This center is more than just a facility; it is a commitment to safeguarding cultural history for future generations. We are proud to play a role in transforming memories into masterpieces within the region, guided by the Kingdom’s Vision 2030.”
The Prasad WSV Centre is set to become a vital resource for cultural ministries, universities, broadcasters, and private archives across the Gulf. Beyond preservation, the facility is expected to spark new economic and cultural opportunities by making long-lost media accessible for modern audiences and researchers.