365telugu.com online news,NEW DELHI, January 19th, 2026: Signify (Euronext: LIGHT), the world leader in lighting and home solutions, has officially launched its latest brand campaign, “Fans Reimagined,” for its Ecolink BLDC fan range. The campaign features popular Indian actor and brand ambassador Rashmika Mandanna, highlighting a shift toward design-centric and smart home appliances.
As modern Indian consumers increasingly view home appliances as reflections of their personal style, the new campaign positions Ecolink fans as a blend of artistic elegance and high-end performance. The film, set in “dreamlike” interiors, emphasizes the fluidity of motion and premium finishes that characterize the latest collection.
Bridging the Gap Between Efficiency and Style
The “Fans Reimagined” campaign focuses on the growing demand for BLDC (Brushless DC) technology, which offers significant energy savings without compromising on air delivery. The featured range includes the AiroElevate, AiroQuad, AiroJewel, and AiroGeometry models.
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Key features of the Ecolink BLDC range include:
Energy Efficiency: Advanced BLDC motors designed to reduce power consumption.
High Performance: Industry-leading high-speed air delivery.
Peace of Mind: A comprehensive 5-year warranty (3 years standard + 2 years extended).
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Modern Aesthetics: Sculpted forms designed to complement contemporary Indian home decor.
Voices from the Brand
Commenting on the launch, Nikhil Gupta, Head of Strategy and Marketing, Signify Greater India, stated:
“With Ecolink, we aim to bring performance, style, and sustainability to every home. Our ‘Fans Reimagined’ campaign reflects the understanding of today’s consumers, who seek products that are efficient and lifestyle-driven. Partnering with Rashmika Mandanna allows us to bring this vision of smart, sustainable living to life.”
Brand ambassador Rashmika Mandanna shared her enthusiasm for the collaboration:
“What really resonates with me is how these fans combine efficiency with thoughtful design and performance, making them a beautiful addition to any home.”
The campaign, conceptualized by the creative agency Hashtag Orange, is set for an extensive digital rollout. It will be featured prominently across YouTube, Instagram, Facebook, and other major social media platforms to target tech-savvy and design-conscious homeowners.