365Telugu.com online news,Hyderabad, June 23, 2025: Réal, India’s leading packaged fruit juice brand from Dabur India Limited, has forayed into the cocktail mixer segment with the launch of ‘Réal Cheers’, a premium new range that builds on Réal’s trusted legacy of taste and quality.
The Réal Cheers lineup introduces four exciting and innovative variants – Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale – each presented in bold, vibrant packaging featuring quirky caricatures. Expertly crafted using carefully selected, high-quality ingredients, these mixers are designed to deliver a perfectly balanced flavor profile, enhancing the overall drinking experience for consumers.
Mr. Mayank Kumar, Vice President – Marketing, Dabur India Ltd., commented, “At Réal, innovation is at the core of everything we do. With changing consumer preferences, especially among Millennials and Gen Z, we saw the opportunity to bring our expertise into the cocktail mixer space. Réal Cheers not only strengthens our beverage portfolio but also allows us to connect with a new generation of consumers seeking premium and fun drinking options.”
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To support the launch, the brand has also unveiled a new campaign focused on how Réal is leveraging its legacy in high-quality beverages to redefine the cocktail mixer space.
Ms. Monisha Prasher, General Manager – Marketing (Foods), Dabur India Ltd., added, “With Réal Cheers, we’re introducing signature quality and flavor craftsmanship into the world of cocktail mixers. Our aim was to create mixers that are versatile, convenient, and full of flavor. Réal Cheers offers the perfect combination of taste, ease, and premium quality to elevate every cocktail moment.”
The Réal Cheers mixers are available in a handy 250ml CAN format, making it easy to Pour, Mix, and Cheers. Jamuntini and Green Apple Mojito are priced at ₹99, while Ginger Ale and Tonic Water retail at ₹65. These products are currently available on major quick-commerce platforms including Zepto, Swiggy Instamart, Big Basket, and Blinkit, with retail availability expected to follow shortly.