365Telugu.com online news,Kathmandu, 15th July 2025:Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, has officially launched its iconic Indian beverage brand Campa in Nepal. This launch marks RCPL’s entry into the Nepalese market through a strategic partnership with the Chaudhary Group (CG), a leading diversified conglomerate in the region.
Campa, a legacy Indian brand with a history spanning over 50 years, was acquired by RCPL in 2022 and relaunched in India in 2023. The brand has since re-emerged as a strong player in India’s soft drink segment.
Speaking on the occasion, Ketan Mody, Executive Director of RCPL, said:
“We are thrilled to enter Nepal with Campa in association with our esteemed partner Chaudhary Group. Campa is more than a beverage – it’s a heritage brand that continues to resonate across generations. With our innovative and affordable offerings, we aim to transform the beverage experience for Nepalese consumers.”
Nirvana Chaudhary, Managing Director of Chaudhary Group, added:
“Partnering with Reliance Consumer Products to bring Campa to Nepal aligns with our commitment to delivering quality, heritage-driven beverage choices. We’re confident Campa will become a household favorite in Nepal, just as it has in India.”
The launch will include a wide portfolio:
- Campa Cola
- Campa Orange
- Campa Lemon
- Campa Energy Gold Boost
- Campa Energy Berry Kick
Campa’s revamped look features bold red, gold, and purple packaging, with a pricing strategy focused on affordability:
- 250ml Campa CSD bottles at NRs. 30/-
- 250ml Campa Energy Berry Kick at NRs. 40/-
The partnership will leverage CG’s strong distribution network to ensure smooth rollout across Nepal. Already present in GCC markets, Campa’s Nepal entry continues its global resurgence.
With a message that celebrates perseverance, ambition, and youthful energy, Campa aims to inspire the next generation — not just with its taste, but with the spirit it represents.