365Telugu.com online news,Bengaluru,18th February, 2025: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has officially introduced Campa to the UAE market at the prestigious 30th edition of Gulfood, the world’s largest food and beverage sourcing event.
This launch marks RCPL’s maiden entry into the UAE, underscoring its long-term vision for expansion in the region.
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Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the beloved brand, which enjoyed cult status in the 1970s and 1980s.
In the UAE, Campa Cola will be launched in partnership with Agthia Group, a leading food and beverage conglomerate in the region.
Ketan Mody, COO of Reliance Consumer Products Limited, expressed enthusiasm about the launch, stating, “Bringing Campa to the UAE is a significant milestone for us. This is more than just a beverage launch-it’s the revival of an iconic brand that has been part of India’s cultural fabric for over five decades.
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We see immense growth potential in the region and are committed to delivering innovative, high-quality, and affordable products. With our strong partnerships, we aim to redefine the beverage experience for consumers in the UAE.”
He further added, “Campa isn’t just a drink; it’s a legacy that connects generations. For Indian expats, it’s a nostalgic taste of home, while for new consumers, it’s an exciting and refreshing experience. We believe Campa will quickly become a favourite across the UAE.”
Alan Smith, CEO of Agthia Group, echoed this sentiment, saying, “We are delighted to collaborate with Reliance Consumer Products to reintroduce Campa Cola to the UAE.
This iconic brand holds a special place in the hearts of many, particularly within the large Indian expatriate community, and we are confident it will also appeal to local consumers.
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Our robust distribution network and deep market expertise position us well to make Campa Cola a major success in the region.”
Campa Cola’s positioning celebrates resilience and determination, embodying the fearless, never-give-up attitude of today’s youth. More than just a refreshing, fizzy drink, Campa is a symbol of ambition, inspiring consumers to tackle challenges with confidence and energy.
The UAE launch will feature a diverse product range, including Campa Cola, Campa Lemon, Campa Orange, and Cola Zero.
With its eye-catching new red and purple packaging and competitive pricing, Campa is poised to make a strong impact in the market, appealing to both nostalgic consumers and a new generation of beverage lovers.