365Telugu.com online news,Hyderabad,10th August 2024: Reliance Jewels, one of India’s most trusted and beloved jewellery brands, is delighted to announce the launch of its Varalakshmi collection.
This exquisite collection beautifully complements the auspicious Varalakshmi puja, a festival dedicated to Goddess Lakshmi in southern India, revered for bringing prosperity, well-being, and abundance.
Reliance Jewels has a cherished tradition of introducing unique collections that resonate with regional celebrations. This year’s Varalakshmi collection with campaign tagline ’embrace the grace of the goddess in you,’ draws inspiration from the rich heritage of Kalamkari, a traditional Indian art form known for its intricate designs and vibrant colours.
The collection seamlessly blends traditional and modern styles to cater to every individual’s taste. The collection urges women to own their inner grace and strength and adorn themselves in a way that reflects the divine elegance of Goddess Lakshmi.
The Varalakshmi collection features an array of styles, including Machilipatnam, Sri Kalahasti and other traditional motifs that beautifully capture the essence of southern India’s artistic heritage. Customers can indulge in an exquisite selection of both gold and diamond jewellery, with each piece crafted to perfection.
The collection includes stunning sets, bangles, neckwear. Each jewellery in the collection is adorned with an enchanting blend of stones, antique finishes, radiant rubies, emeralds, and lustrous pearls, all meticulously presented in sophisticated dual tones.
Sunil Nayak, CEO of Reliance Jewels, on the launch of collection said, “Our Varalakshmi collection is a tribute to the cultural richness and artistic heritage of southern India. This collection embodies the spirit of the Varalakshmi festival, and we believe it will resonate with our customers, adding a touch of elegance and grace to their festive celebrations.”
Reliance Jewels understands the aspirations and dreams of women who cherish fine jewellery. With its nationwide presence, Reliance Jewels ensure that its collections are easily to customers across the country. This extensive reach allows every jewellery enthusiast to experience and shop these magnificent pieces.
To add to the festive delight, the collection is available at a flat 17% off on gold making charges and diamond value, along with an additional 5% discount for invoices over 5 lacs till 2nd September 2024.