365Ttelugu.com online news,Mumbai, June 5, 2025: In celebration of World Environment Day, Reliance Industries Limited’s sustainable fashion brand R|Elan® has launched the Earth Tee 7.0, the latest edition in its line of environmentally conscious apparel. Designed by renowned fashion designer Namrata Joshipura, this year’s Earth Tee goes beyond style—it’s a call to action for a cleaner, greener planet.
Crafted from R|Elan® GreenGold™ fabric, the Earth Tee 7.0 is made entirely from recycled PET bottles collected at Lakmé Fashion Week 2025, held at the Jio World Convention Centre in Mumbai. This reflects R|Elan®’s commitment to circular fashion and reducing environmental impact by transforming waste into wearable fashion.
In a first, Earth Tee 7.0 will be available to the public for purchase, reflecting rising demand from environmentally aware consumers. The tee can be exclusively procured from SankalpTaru Foundation, a leading environmental NGO. For every Earth Tee purchased, three trees will be planted, and all proceeds will go towards tree plantation initiatives managed by the foundation.
Adding another layer of sustainability, the tee’s packaging is reusable as a plant container, and its tags and wrappers are embedded with plantable seeds, allowing consumers to literally grow greenery from their purchase.
“This is more than just a t-shirt,” said a spokesperson from R|Elan®. “It’s a piece of sustainable innovation that invites everyone to be part of India’s green future.”
Previously gifted only to eco-conscious influencers and stakeholders, Earth Tee 7.0 marks a pivotal expansion of the #WearTheChange campaign—now open to everyone.
Those interested in being part of this limited release can join the waitlist via @r.elan.official on Instagram and contribute to the movement one tree—and one tee—at a time.