365Telugu.com online news,Mumbai, July 18, 2025: In a major strategic move, Reliance Retail has announced the acquisition of Kelvinator, a globally recognized brand in home appliances. This milestone acquisition reinforces Reliance Retail’s ambition to lead India’s rapidly growing consumer durables market by offering unmatched value, innovation, and accessibility to millions of Indian households.
Kelvinator, known for pioneering electric refrigeration and its iconic tagline “The Coolest One,” holds a legacy of over 100 years. It became a household name in India during the 1970s and 80s, admired for its advanced technology, long-lasting performance, and exceptional value.
This acquisition aligns seamlessly with Reliance Retail’s mission to democratize aspirational living. By merging Kelvinator’s rich heritage and product excellence with its own vast retail network and distribution strength, Reliance aims to accelerate the growth of premium home appliances and deliver globally benchmarked products across urban and rural India.
“Our mission has always been to make technology meaningful, accessible, and future-ready for every Indian,” said Isha M Ambani, Executive Director of Reliance Retail Ventures Limited (RRVL). “Kelvinator’s legacy of trust and innovation, combined with our nationwide reach and service ecosystem, positions us to unlock immense value for Indian consumers.”
With Kelvinator now a part of its portfolio, Reliance Retail is well-positioned to drive deeper consumer engagement, strengthen its leadership in the durables sector, and redefine modern living for Indian families.