365Telugu.com online news,Mumbai, July 3, 2025: Reliance Retail Ventures Limited (RRVL) has announced a strategic minority investment in FACEGYM, the UK-based pioneer of facial fitness and skincare. The move marks a significant step in RRVL’s continued expansion in the fast-growing beauty and wellness sector.
Founded by beauty and wellness entrepreneur Inge Theron, FACEGYM has redefined the skincare category by combining non-invasive “facial workouts” with cutting-edge skincare solutions. With a dedicated global fan base, FACEGYM is widely credited for creating a disruptive category at the intersection of beauty, wellness, and fitness.
Through this partnership, Reliance’s beauty platform Tira will lead FACEGYM’s India entry and oversee local operations and market development. Over the next five years, FACEGYM will expand its footprint in India through a combination of standalone studios and curated spaces within select Tira stores across key urban centres.
The expansion will leverage Reliance’s robust retail ecosystem, deep market understanding, and consumer insights to scale FACEGYM’s innovative offerings in a rapidly evolving beauty market.
The investment aligns with Reliance Retail’s broader strategy to accelerate growth in the beauty and personal care category, building on Tira’s momentum as India’s fastest-growing omnichannel beauty destination and complemented by a growing portfolio of in-house brands such as Akind, Dream, Immerse Play, and Nails Our Way.
Speaking on the announcement, Bhakti Modi, Co-founder & CEO of Tira, said:
“At Reliance Retail, our mission is to bring world-class brands and innovative experiences to the Indian consumer. FACEGYM uniquely blends beauty, wellness, and fitness to create an entirely new category that resonates with experience-driven, science-oriented beauty enthusiasts in India. We are excited to welcome FACEGYM to our portfolio and look forward to unlocking its tremendous potential in this dynamic market.”
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Angelo Castello, CEO of FACEGYM, added:
“This is a transformative milestone for FACEGYM. With our strategic partnerships worldwide, we are on track to become one of the few beauty services brands with a truly global footprint-reaching new markets and empowering more people with our signature approach to facial fitness and skin health. This collaboration with a powerhouse like Reliance is the perfect catalyst to launch FACEGYM in India, one of our most important new growth markets.”
This partnership further solidifies Reliance Retail’s leadership in reshaping beauty retail and services in India, while supporting FACEGYM’s ambition to expand its international presence in high-potential markets.