365telugu.com online news,Hyderabad,20 November,2025: Sensodyne, India’s No.1 sensitivity toothpaste brand from Haleon, has introduced its globally trusted Pronamel range in the country, a premium daily-use toothpaste specially formulated to strengthen and protect tooth enamel against acid wear.
Modern Indian diets rich in citrus fruits, carbonated drinks, tea, coffee, and pickles repeatedly expose teeth to acids that soften and erode enamel over time. Once lost, enamel does not grow back. A Haleon study reveals that while 95% of Indians are at risk of enamel wear, only 8% are aware of the problem.
Pronamel addresses this hidden threat with over 20 years of research-backed science. Its optimised fluoride formula delivers 2X stronger enamel protection compared to ordinary toothpastes by:
- Re-hardening acid-softened enamel
- Helping essential minerals re-bind to the tooth surface
- Creating a more acid-resistant shield for daily protection
Kishlay Seth, Category Lead – Oral Health, Haleon India Subcontinent, said, “Enamel erosion is a silent, progressive issue that often goes unnoticed until sensitivity, yellowing, or cavities appear.
With Pronamel, we are bringing Indians a proven, specialist daily toothpaste that actively repairs and fortifies enamel, so people can continue enjoying their favourite foods and drinks without long-term damage.”
To drive awareness, Sensodyne has launched a multi-channel consumer education campaign across TV, digital, social media, print, and outdoor platforms.
Pronamel is available in two variants:
- Daily Protection
- Fresh Breath
Pricing:
- 40 g → ₹95
- 70 g → ₹140
The range is now available across modern trade, general trade, and leading e-commerce platforms nationwide.
Campaign films:
- Superior formulation: https://youtu.be/iiXs5sn9rlc
- Specialised toothpaste: https://youtu.be/8Uk2tmRMCLM