365Telugu.com online news,India,March 6th, 2025:Sensodyne, the leading oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has officially set a GUINNESS WORLD RECORD™ for completing the highest number of online dental screening tests within 24 hours.
This historic achievement took place at Maha Kumbh 2025, where over 27,000 individuals participated in dental check-ups, reinforcing the brand’s commitment to proactive oral care awareness.
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To further its mission of making oral health solutions accessible, Sensodyne also introduced its new ₹20 small toothpaste pack, offering effective sensitivity protection at an affordable price.
This record-breaking initiative marks the beginning of Sensodyne’s 2025 World Oral Health Day campaign, encouraging people to take charge of their oral health. For over a decade, Sensodyne has empowered consumers to recognize and address tooth sensitivity through initiatives like the “chill test,” helping millions identify their condition early, seek treatment, and regain the joy of eating their favorite foods.
Kishlay Seth, Category Lead – Oral Health, Haleon India Subcontinent, stated:
“At Sensodyne, our mission is to encourage people to take the first step towards better oral health. Setting a GUINNESS WORLD RECORD™ at Maha Kumbh 2025 goes beyond just numbers-it’s about creating meaningful impact by educating thousands about oral health.
Through our continued efforts, including free digital dental check-ups and awareness programs throughout World Oral Health Month, we aim to make oral care education and treatment more accessible to all.”
Dr. Ashok Dhoble, Hon. Secretary General, Indian Dental Association (IDA), emphasized:
“We are proud to collaborate with Sensodyne in this initiative. As IDA, we have always advocated preventive dental care, and this effort showcases the power of education and accessibility in transforming oral health in India. Early detection and timely intervention are key to better dental health, and this campaign empowers individuals to take that crucial first step.”
The screenings at Maha Kumbh 2025 were conducted by a dedicated team of 200+ promoters using mobile technology in partnership with A Dental Friend and Smilo. Over 30 IDA-member dentists were present to oversee the process and answer queries, ensuring a seamless and credible experience for participants.
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With World Oral Health Day approaching on March 20, Sensodyne is scaling up its efforts with free digital dental check-ups. By simply scanning a QR code, individuals can conveniently assess their oral health from anywhere.
Sensodyne is set to launch a comprehensive multimedia campaign to drive further awareness, including:
Digital campaigns & influencer collaborations
Spotify integrations & extensive media coverage (TV, radio, print)
Dental vans & corporate health camps across India to improve access to oral healthcare
This initiative marks a significant step toward making oral health education, prevention, and treatment more accessible for everyone in India. Join Sensodyne in taking the first step toward better oral health.