365Telugu.com online news,India,February 13th,2025: Signify (Euronext: LIGHT), the global leader in lighting, has announced its collaboration with acclaimed actress and national sensation Rashmika Mandanna as its brand ambassador.
This strategic partnership, ahead of the summer season, underscores Signify’s dedication to innovation, energy efficiency, and customer engagement.
Known for her exceptional performances, impeccable style, and widespread popularity across India, Rashmika Mandanna’s association with Signify aims to strengthen the brand’s connection with the younger demographic, which plays a pivotal role in shaping India’s evolving consumer landscape.
This collaboration is set to redefine the brand’s journey, inspiring and engaging consumers across the country.
Leadership Insights on the Collaboration
Expressing his enthusiasm about the partnership, Sumit Joshi, CEO & MD – Signify, Greater India, stated:”At Signify, we are committed to delivering cutting-edge innovations in line with our vision of #BrighterLivesBetterWorld. We are thrilled to welcome Rashmika Mandanna to the Signify family as the brand ambassador for our Ecolink and Philips brands.
ఇది కూడా చదవండి..దేశంలోని10 మంది ధనవంతులైన మహిళా యూట్యూబర్ల ఆదాయం ఎంతో తెలుసా..?
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Her energetic personality and dedication to her craft resonate perfectly with our core values of innovation and quality. We are confident that this association will be widely appreciated by customers nationwide.”
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, highlighted the brand’s approach, stating:
“Rashmika Mandanna’s vibrant presence and authenticity align seamlessly with Signify’s values. This partnership marks a significant milestone in our journey to engage with the younger generation. With Rashmika on board, we are excited to amplify our connection with Indian consumers and kickstart the season with a high-energy summer campaign.”
Rashmika Mandanna on the Association
Sharing her excitement, Rashmika Mandanna said:
“I am delighted to join the Signify family and embark on this journey of sharing their remarkable legacy with the world. With over 130 years of innovation and quality, their commitment to sustainability and enhancing lives through lighting solutions is truly inspiring.”
As the face of Signify in India, Rashmika Mandanna will help the brand engage with a diverse audience. Celebrated for her elegance, resilience, and charisma, her image perfectly aligns with Signify’s brand philosophy, fostering deeper consumer connections and broader engagement.