365telugu.comonline news,Mumbai, November 3, 2025: Škoda Auto India has launched a unique promotional film fusing the adrenaline of the newly introduced Octavia RS performance sedan with the classical notes of sitar virtuoso Rishab Rikhiram Sharma, marking the brand’s 25th anniversary in India.
The campaign captures Sharma performing a reimagined version of his 2021 composition Chanakya on a racetrack, synchronizing sitar chords with the Octavia RS’s engine revs and high-speed maneuvers. The film highlights the synergy between precision engineering and artistic mastery.
Ashish Gupta, Brand Director, Škoda Auto India, stated: “The Octavia RS embodies heritage and performance. Partnering with Rishab Rikhiram Sharma mirrors this blend of tradition and innovation. His music reflects the same finesse, passion, and control that define the RS.”
Rishab Rikhiram Sharma, the last disciple of Pandit Ravi Shankar, commented: “Both music and driving demand total immersion and precision. This collaboration captures the balance between serenity and speed, performed for the first time on a racetrack.”
Introduced in 2001, the Octavia was Škoda’s debut model in India. The Octavia RS, launched in 2004, pioneered turbocharged petrol engines in the segment. The latest iteration reinforces Škoda’s focus on driver-centric performance.
The film reinterprets Sharma’s Chanakya in the Veer Rasa sentiment, evoking courage and determination-qualities aligned with the Octavia RS’s dynamic capabilities.
Globally acclaimed, Sharma has performed to sold-out audiences across the US, Middle East, Europe, UK, and India. The campaign underscores Škoda’s commitment to innovation while celebrating India’s cultural legacy.