365telugu.com online news,Hyderabad,August 4,2025: In a significant step towards promoting authentic and high-quality health supplements in India, the brand ‘Alphalete’ was officially launched at a grand event held at the Trident Hotel, Hyderabad. The launch ceremony was honored by the presence of the ‘Indian Real Hero’ Sonu Sood, who unveiled the brand as the chief guest.
Adding glamour to the occasion, Miss India Manasa Varanasi joined Sonu Sood as the guest of honor. Alphalete, introduced with the slogan “Authentic – Exclusive – Performance,” is committed to delivering lab-tested supplements that adhere to stringent American quality standards, aiming to revolutionize the Indian health supplement market.
Speaking at the event, Sonu Sood emphasized the importance of transparency and quality in supplements. “Today’s youth are highly fitness-conscious, but the market is flooded with adulterated and unsafe supplements, which pose serious health risks. Alphlete’s mission to provide lab-tested, transparent, and premium supplements is a commendable initiative. Choosing the right supplements is as important as staying fit, and Alphlete’s focus on quality reflects its responsibility towards consumers. I encourage all fitness enthusiasts to make informed choices, and I am confident Alphlete will earn their trust,” he said.
Read This also…DMI Finance Under Legal Lens: MUFG’s $334 Million Investment Raises Transparency Concerns
Suresh Shukla, Founder & CEO of Alphalete, shared his vision: “India’s supplement market has long been plagued by issues of trust and transparency. With my background in fitness and an MBA from the USA, I launched Alphalete to bridge this gap by offering 100% authentic, QR-code verified, and lab-tested supplements that meet US standards. Our goal is to build trust and promote health among Indian consumers.”
Co-Founder & CFO Sravan Ghanta added, “Inspired by Suresh’s vision, I joined this movement to create a brand that prioritizes quality and community well-being. Alphalete is more than a business—it’s a commitment to public health empowerment.”
The brand assured customers that all products undergo rigorous lab testing and comply with American quality standards before hitting the market.
The launch event was vibrant, with many fitness experts, health influencers, and media representatives attending. The brand’s entry has already created a buzz on social media, trending with the hashtag #iamalphalete.