365Telugu.com online news,Mohali, April 9th, 2025: Swaraj Tractors, a prominent name under the Mahindra Group banner, has reaffirmed its enduring partnership with cricket icon and steadfast customer, MS Dhoni. This renewed alliance highlights Swaraj’s dedication to equipping Indian farmers with cutting-edge and dependable mechanized solutions.
Since its inception in June 2023, MS Dhoni’s association has deepened Swaraj’s bond with the agricultural community. With his hands-on experience as a farmer and strong agricultural roots, Dhoni serves as a perfect advocate for the brand.
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His influence has amplified Swaraj’s reach while motivating farmers of all ages to adopt modern, technology-enhanced farming techniques. This collaboration aligns with Swaraj’s vision of supporting young and forward-thinking farmers, staying rooted in the trust of India’s farming heritage.
Commenting on the extended partnership, Gaganjot Singh, CEO of the Swaraj Division at Mahindra & Mahindra Ltd., remarked, “We are thrilled to extend our collaboration with MS Dhoni, whose principles align seamlessly with Swaraj’s goal of advancing agricultural innovation. His support reinforces our pledge to empower farmers and encourage the next generation to embrace sophisticated mechanization tools.”
Reflecting on the partnership, MS Dhoni shared, “Farming is more than a hobby for me—it’s an integral part of my life. Swaraj has been a reliable ally in my farming endeavors, helping me overcome obstacles with ease. I’m honored to continue supporting a brand that works tirelessly to improve farmers’ lives and elevate Indian agriculture.”
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The revitalized partnership will see MS Dhoni starring in upcoming campaigns, highlighting Swaraj’s advanced tractors, innovative features, and farmer-focused benefits, further solidifying the brand’s ties with its audience.
Watch Dhoni’s association with Swaraj Tractors develop through the years in the digital films below:
- Naya Swaraj Mera Swaraj
- Naya Swaraj Target 630 | Hindi
- Explore with MS Dhoni: How Swaraj Tractors is Future-Ready – Assembly Line