365telugu.com,online news,5 th October 2020: Tanishq, India’s largest and the most preferred jewellery brand has unveiled an
exclusive collection for the festive season called ‘Ekatvam’. The collection is inspired by the theme
of ‘Oneness’ and is a true confluence of India’s finest art forms, intricately knitted into one
magnificent collection that brings alive the beauty of Oneness.Ekatvam is an ode to the rich artistry of some of the India’s best Karigars who have come together
in spirit of togetherness from around the country. The splendor of this collection lies in the
integration of various regions across India featuring 15 different art forms, bound together as one
masterpiece in each piece of jewellery.
The exquisite collection features stunning designs where elegance merges with solidity and
modernity with use of various unique Karigari techniques like Nakkashi, Rawa work, Kit- Kita work
and Chandak layering. The delicate patterns and effortless artistry highlight the rich origin of these
Karigari techniques. In Tanishq’s festive collection, craftsmanship is combined with the finest Indian
art forms signifying the vision of togetherness that resides in the core thought of Ekatvam.
Speaking on the launch of Ekatvam collection, Ms. Revathi Kant, Chief Design Officer, Titan
Company Limited said, “In recent times, despite the distances, we have all come together as
one. At Tanishq, we believe in the beauty of unity and have been knitted together by empathy,
compassion, and care despite all odds. Our latest festive collection ‘Ekatvam’ is inspired by
the theme of ‘Oneness’.
We wanted to unite our customers, Karigars, and our jewellery in a way that is symbiotic of
humanity’s confluence at this time. The whole challenge was to be true to the design philosophy
of oneness while also staying true to the philosophy of beauty. In the jewellery world, we have
forever knitted these art forms beautifully and with Ekatvam we bring alive the confluence of
India’s finest art forms, intricately knitted into one magnificent collection that bring alive the
beauty of Oneness. We sincerely hope our festive Collection will add a bit of sparkle to our
customer’s festivities.”
Mr. Arun Narayan, VP Category, Marketing & Retail, Tanishq, Titan Company Limited said, “The past
six months have made us realize a few things through the selfless acts of our people across the
country and our own experiences dealing with many challenges of these times. “Oneness” is a
key essence of humanity and it is paramount to come together as one, to help each other
rebuild and prevail over these challenges. We are celebrating and expressing this through the
brand and collection thought of “Ekatvam”. The new, exciting collection is a confluence of
various art forms from around the country featuring the artistry of our nation’s best karigars
across craft centers bringing alive the central thought of the ‘beauty of oneness’. Importantly,
this collection we believe will help strongly rebuild the livelihoods of our jewellery Karigars
across India and illuminate their homes this Diwali”
Celebrate the spirit of Oneness with Tanishq’s exquisite festive collection – ‘Ekatvam’. Starting
at Rs 40,000, the collection will be available across all Tanishq stores in India and on Tanishq’s
e-commerce platform http://www.tanishq.co.in.
Here are some of the Showstopper pieces from the Ekatvam collection
This piece features fine balance of artistic craftsmanship with a Veni inspired pendant that ties together Chandak and Kundan art forms stunningly. It matches the brightness of being surrounded by loved ones.
This magnificent neckpiece is a confluence of layered Jali work closely intertwined with Rawa inspired borders that signify the strength of togetherness. The trickling accents of rubies tie all styles into one. This
piece brings together diverse moments into one artistic creation.
The lustrous confluence of Rajasthan and Bengal. The
splendor of Kundan interwoven with the grace of
Filigree. When grandiose melds with intricacy, the result is nothing less than this striking piece. This pair of bangles reflects the beauty of togetherness in one
dazzling piece.