365Telugu.com online news,Bengaluru, April 30, 2025:Tata Elxsi, a global design and technology services leader, has been honoured with the prestigious iF Design Award 2025 for two pioneering innovations: VelocityOne™ Race, developed for Nasdaq-listed Turtle Beach Corporation, and GameSense, a cutting-edge platform for leading broadcasters and operators.
The VelocityOne™ Race secured the award in the Product – Gaming Hardware/VR/AR category, while GameSense was awarded in the User Experience (UX) category. This dual recognition reinforces Tata Elxsi’s role in shaping the future of immersive design for gaming and digital sports experiences.
Celebrating its 72nd year, the iF Design Award is one of the world’s most respected design honours. The 2025 edition received over 11,000 entries from 72 countries, judged by a panel of 131 global design experts based on criteria including Innovation, Functionality, Differentiation, and Sustainability.
VelocityOne™ Race: Redefining Sim Racing
Designed for Turtle Beach, VelocityOne™ Race is a high-performance racing simulation system that delivers an ultra-realistic sim racing experience. Tata Elxsi led the industrial design, UI development, and engineering integration, including features like the Race Management Display (RMD) and VelocityOne Tuner app, offering enhanced real-time telemetry and customisation.
Daniel Nuth, Director of Product Management at Turtle Beach, praised the collaboration:
GameSense: Revolutionising Fan Engagement
ఇది కూడా చదవండి…అక్షయ తృతీయ రోజున చేయకూడని పనులు..
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Tata Elxsi was also recognised for GameSense, a unified digital companion platform tailored for media and entertainment giants. The platform reimagines sports engagement through AI-driven content discovery, Octalysis-based gamification, and interactive features like FantasyPlay, WinPredict, FanZone Shop, and FanConnect.
Aditya Chikodi, Vice President & BU Head – Industrial Design, Engineering & Visual Extended Reality at Tata Elxsi, said:
With over $40 billion invested annually in sports streaming, the global sports entertainment industry is undergoing rapid transformation. Tata Elxsi’s award-winning innovations highlight its leadership in creating the next generation of fan-first digital experiences.
