365Telugu.com online news, Hyderabad, November 21st, 2024: “Have you got the justice your health deserves?” This powerful question sets the tone for Freedom Healthy Cooking Oils’ bold new ad campaign, ‘Courtroom.’
Set in a high-stakes courtroom drama, the campaign takes a stand against oil adulteration and emphasizes the importance of purity in cooking oils.
With Freedom Sunflower Oil as the protagonist, the narrative underscores the vital need for consumers to make informed choices about their cooking oil.
The campaign creatively combines humor and intensity, educating viewers on why not all sunflower oils are created equal. The verdict is clear: Freedom Refined Sunflower Oil stands out as the trusted choice for quality and purity.
A Star-Studded Appeal
Featuring brand ambassadors Yash and Radhika, the campaign portrays Yash as a passionate lawyer who exposes imitation oils for failing to meet essential purity standards.
Through a gripping yet lighthearted courtroom drama, he highlights the importance of checking product labels and choosing brands that uphold their promises.
The ad contrasts Freedom’s 100% pure sunflower oil with substandard alternatives, driving home the message that deceptive packaging can lead to poor choices.
Educating Consumers for Better Health
The ‘Courtroom’ campaign focuses on empowering consumers to make smart, health-conscious decisions. By leveraging the courtroom setting, it challenges viewers to scrutinize the details that set genuine products apart from counterfeits. The narrative is a compelling call to action for families to prioritize health by selecting cooking oils that meet the highest purity standards.
Leadership Speaks
Mr. P. Chandra Shekhara Reddy, Sr. Vice President, Sales & Marketing, Gemini Edibles & Fats India Limited, shared, “At Freedom, trust and purity are at the core of everything we do.
Our ‘Courtroom’ campaign is designed to raise awareness about the critical role of product authenticity and quality. We encourage consumers to verify the products they buy and avoid being misled by deceptive packaging.
Choosing a trusted brand like Freedom Sunflower Oil is a step towards a healthier lifestyle.”
Mr. Chetan Pimpalkhute, GM Marketing, Gemini Edibles & Fats India Ltd., added, “Breaking away from typical edible oil ads, our ‘Courtroom’ campaign uses drama and humor to reinforce Freedom Cooking Oil’s values of quality and transparency.
It highlights our commitment to empowering families to make healthier cooking decisions while maintaining the brand’s integrity and core values.”
Driving Awareness Through Innovation
With its engaging narrative and impactful messaging, the ‘Courtroom’ campaign positions Freedom Cooking Oil as the ultimate partner in promoting wellness and enabling families to make better cooking choices.