365telugu.com online news,India, August 12, 2025: The Wealth Company Mutual Fund (Wealth Company Asset Management Holdings Private Limited), part of the Pantomath Group, today unveiled ‘MF DIDI’—an industry-first sponsored training program designed to empower graduate women in Tier II and Tier III cities across India to become mutual fund distributors.
This groundbreaking initiative seeks to activate the vast potential of educated but economically inactive women, aiming to certify 1,000 MF DIDIs by FY26, with plans to scale up to 5,000 in the next three years. Aligned with NISM V certification standards, the program offers structured training covering mutual fund basics, the power of compounding, investor awareness, and ethical distribution practices.
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MF DIDI (Mutual Fund Distributor in Desi India) will work closely with women’s self-help groups at the grassroots level, using community governance models to identify, engage, and support capable women from local areas. A dedicated mascot for MF DIDI will soon be launched to enhance connection and relatability.
Crucially, certified participants will have the freedom to sell mutual fund schemes from any Asset Management Company, not limited to The Wealth Company, enabling greater earning potential and advancing financial inclusion throughout Bharat.
Madhu Lunawat, Founder, MD & CEO of The Wealth Company Mutual Fund, said,
“MF DIDI is about creating meaningful opportunities for women to build wealth and independence. It taps into women’s immense strength to help accelerate India’s journey toward a $5 trillion economy, ensuring they claim their rightful and dignified share of the nation’s growth.”
Debasish Mohanty, Chief Strategy Officer, added,
“MF DIDI addresses two critical gaps—the limited distributor base in smaller cities and the underutilization of educated women. This program is a first in the industry, and we invite AMCs, RTAs, and all ecosystem partners to join hands. True transformation cannot happen in isolation.”
By blending skill development, income opportunities, and community trust, MF DIDI transcends a corporate initiative—it is a rallying call for the mutual fund industry to rethink distribution models and make financial inclusion truly inclusive.