365telugu.com online news,Hyderabad, September 11th, 2025: As the Amazon Great Indian Festival (AGIF) 2025 approaches, Amazon India reports a strong trend toward premiumization and technological upgrades across Telangana. Consumers in Hyderabad and other parts of the state are increasingly opting for high-spec smartphones, smart TVs, wearables, and appliances, positioning consumer electronics as a top category on Amazon.in.
This shift toward premium products is evident across multiple categories, including smartphones, consumer electronics, home & kitchen, fashion, and grocery. To support the festive season’s high demand, Amazon has established a robust operational network in Telangana, featuring three fulfillment centers, over 500 delivery stations, and approximately 1,500 I Have Space (IHS) stores.
Additionally, Amazon empowers over 57,000 sellers from Telangana, including 18,000 Local Shops, offering a wide range of products such as mobile phones, electronics, home, kitchen, and furniture.
Premium Tech Adoption Expands Beyond Urban Centers
Smartphone demand in Telangana has grown significantly, with Hyderabad driving double-digit growth in the premium segment (₹30,000 and above). The home entertainment sector is also booming, with a 45% surge in demand for QLED and OLED TVs, particularly 55-inch models with AI and 4K capabilities.
In the wearables category, premium segments (₹10,000 and above) have seen a 50% growth, while mid-premium segments (₹4,000–₹7,000) have surged by 60%, driven by demand for advanced health-monitoring features like ECG and blood pressure tracking. Tablets have recorded a 23% overall growth, with the premium segment (₹25,000 and above) leading at 45%.
This trend of premiumization is not limited to Hyderabad but extends to tier II cities such as Karimnagar, Warangal, and Nalgonda, where consumers are increasingly prioritizing advanced specifications, superior performance, and cutting-edge features over basic functionality.
Zeba Khan, Director of Consumer Electronics at Amazon India, stated, “Customers in Telangana are embracing premiumization across categories, from high-end smartphones to QLED TVs and advanced wearables.
They are investing in technology that enhances their daily lives, reflecting both growing purchasing power and evolving lifestyle aspirations. During the Amazon Great Indian Festival, we’re excited to offer the best deals, a vast selection, and reliable, fast deliveries to meet these aspirations.”
AI-Powered Shopping Enhancements on Amazon.in
To elevate the festive shopping experience, Amazon.in has introduced new generative AI features. Rufus AI, Amazon’s AI-powered shopping assistant, offers product comparisons, quick answers, price history, product summary videos, and personalized recommendations.
Lens AI enables customers to upload photos of items—whether from social media, a friend’s outfit, or a local store—and instantly find similar products on Amazon.in. AI Review Highlights summarize thousands of reviews in seconds, while Quick Learn and Buying Guides simplify complex specifications for categories like laptops, appliances, and smartphones.
Kishore Thota, Director of Shopping Experience at Amazon India, commented, “This festive season, we’re making shopping seamless and intuitive with innovative AI tools like Rufus AI, Lens AI, and AI Review Highlights.
Our Creator Program, featuring over 1 lakh influencers, helps customers discover deals through shoppable content on social media.
Additionally, Amazon Live will host over 2,000 live streams from more than 900 trusted creators, allowing real-time interaction and informed purchase decisions. The Great Indian Festival 2025 will be an exciting time for customers to shop with confidence.”
Expanded Infrastructure to Meet Festive Demand
To support the surge in festive demand, Amazon has expanded its operations network in India with 12 new fulfillment centers, six new sort centers, and 45 new delivery stations.
In Telangana, Amazon operates three fulfillment centers, enabling faster deliveries and creating numerous local job opportunities. The state’s logistics network includes over 500 delivery stations and more than 28,000 IHS stores nationwide, ensuring swift and reliable deliveries for customers across Telangana.
Amazon Prime Membership Benefits
The Amazon Great Indian Festival 2025 will commence on September 23, with Prime members enjoying 24-hour early access. Customers can expect exciting deals across smartphones, electronics, fashion, home essentials, and more, including up to 40% off on Apple and Samsung smartphones, 80% off on electronics, and 50–80% off on fashion and beauty brands.
The event will feature new product launches, AI-driven shopping experiences, and exclusive offers from over one million sellers, including small businesses from Amazon Launchpad, Local Shops, Karigar, and Saheli programs.
Prime members benefit from free and fast delivery, exclusive savings, entertainment perks, and more. Amazon Pay offers secure, seamless transactions with additional cashback for Prime members.
Customers can choose from various Prime plans: Annual Prime at ₹1,499 (full benefits), Prime Lite at ₹799 (full shopping, limited video), or Prime Shopping Edition at ₹399 (shopping benefits only). For more details, visit Amazon.in.