365telugu.com online news,New Delhi, November 7, 2025: The third edition of Sanjeevani: United Against Cancer—a joint initiative by Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trusts—launched today with Bollywood actor Vidya Balan leading a nationwide push for pre-symptomatic cancer screening.
Two short films starring Balan target a widespread misconception: that fitness alone protects against cancer. The campaign highlights that even disciplined gym-goers and health enthusiasts remain vulnerable, urging immediate screening regardless of lifestyle.
“Screening is not about fear. It’s about hope and action,” Balan says in the films.
One film stages a gym conversation exposing the fallacy; the other likens life to a film set—warning that a missed screening, unlike a missed scene, cannot be reshot.
Key Campaign Messages:
- Early detection saves lives: Over 70% of Indian cancer cases are diagnosed late, reducing survival odds.
- Fitness ≠ immunity: Healthy habits are essential but insufficient without regular screening.
- Break the silence: Open family and community dialogue normalizes testing and erodes stigma.
M V S Murthy, Chief Marketing Officer, Federal Bank, stated:
“Early detection is not a privilege—it’s a right. These films will drive millions to act.”
Siddharth Saini, COO, News18 Studios, added:
“We’ve moved from awareness to action—thousands screened, millions reached. Vidya Balan turns insight into impact.”
Research by campaign creators Huddlers Innovation revealed fitness enthusiasts as the most complacent demographic, prompting the gym-centric narrative.
The films are now live across News18 channels, Sanjeevani digital platforms, and select OTT services.