Fri. Jul 19th, 2024

365Telugu.com online news,Mumbai,july 4th.2024: Volkswagen Passenger Cars India announced the commencement of its  Autofest Mega Exchange Carnival 2024 that offers customers a chance to upgrade  to a new Volkswagen car with exciting benefits and deals available from 3rd July to  20th July 2024.

Volkswagen also announced the rebranding of its used car business  Das WeltAuto. to ‘Volkswagen Certified Pre-Owned’, in a move that aligns with the  Brand’s global positioning.  

The strategic rebranding exercise is aimed at leveraging the strength and trust of the  core Volkswagen brand, enhancing the pre-owned car program’s visibility and value in the India market. The brand has also opened its first rebranded ‘Volkswagen  Certified Pre-Owned’ car showroom in Coimbatore today.  

‘Volkswagen Certified Pre-Owned’ will continue to operate its successful multi-brand  pre-owned car business, but with an emphasis on Volkswagen branded models.  Through ‘Volkswagen Certified Pre-Owned’ the Brand is aiming at providing  refurbishment, certification and warranties, wherever applicable for cars sold through  this retail channel.

In doing so, the Brand will aspire to create a proposition that sets  it apart from industry peers thanks to a frictionless and fully digitized customer  journey through the rebranding initiative.  

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Today, we  are delighted to announce the start of Autofest Mega Exchange Carnival that will give  customers a chance to upgrade to a new Volkswagen car.

With Autofest customers  can avail exciting deals and offers that are available for a limited time period. As we  continue to holistically focus on the Indian car market, we are also focusing on  offering customers strong residual value in their new Volkswagen cars.” 

Mr. Gupta, added, “We have also announced the strategic rebranding of our used car  business to ‘Volkswagen Certified Pre-Owned’ and also launched the first rebranded  store in Coimbatore. Rebranding our used car business aligns with the global  positioning of this business vertical for the Brand, while also emphasizing more on  

the trust that the Volkswagen Brand name commands. This move will help us better  serve the growing demand for pre-owned vehicles, providing customers with high quality, certified cars that they can rely on. We have already witnessed strong demand  during 1st half of this year and we expect this momentum to grow stronger during  the festive season.” 

This rebranding also comes at a time of growing demand for pre-owned cars, as  consumers increasingly seek aspirational vehicles at more accessible price points. The  Brand’s used car business under the erstwhile ‘Das WeltAuto.’ brand name, for  instance, has experienced a ten-fold growth in volumes, over the last five years. 

Meanwhile, retail sales of pre-owned cars through the channel grew by 12 percent  last year, a trend that has continued into the first half of 2024. Tier 2 towns have  emerged as a notable driver of this growth, contributing significantly to the  increasing demand.

The recently launched 6th Edition of Indian Blue Book established  the residual value of the Volkswagen Taigun at greater than 81 % after 2 years since  sale, thereby offering customers a strong re-sale performance.  

Currently, Volkswagen India operates 139 touchpoints trading in certified pre-owned  cars across the country, with 36 of these functioning as exclusive certified pre-owned  outlets. Volkswagen plans to expand this footprint in a phased manner by March  2025.  

For more information about Volkswagen products and services, customers can visit  their nearest Volkswagen showroom or www.volkswagen.co.in 

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