365telugu.com onlinews, september 20, 2025: MaxKleen Floor Cleaner, a leading brand from the house of Wipro Consumer Care and Lighting, has launched its latest innovation, the MaxKleen 2-in-1 Floor Cleaner, a scientifically formulated disinfectant that not only disinfects & removes tough dirt and grime like a regular floor cleaner but also repels insects.
Announced through a compelling TVC campaign, this product is designed specifically for Indian households – delivering a smarter, more holistic approach to everyday home care by combining cleanliness and hygiene in one convenient step.
The launch marks a significant step forward in redefining home hygiene standards, particularly in open Indian homes, where maintaining cleanliness and preventing insect infestations is a daily challenge.
By introducing MaxKleen 2-in-1 Floor Cleaner, the brand sets itself apart as one of the few branded floor cleaners in the market that offers regular disinfection and insect repellent properties.
While floor cleaners are traditionally known for their disinfectant properties, MaxKleen goes beyond conventional cleaning with its proprietary blend of natural oils that also effectively repels insects like ants & flies.
With MaxKleen’s dual-action formula, consumers benefit from the standard germ protection, along with enhanced hygiene outcomes through insect repellence, time and cost savings, and a noticeable reduction in insect presence contributing to a clean and healthier indoor environment.
Formulated with natural actives like lemongrass, cedarwood, and pine oil, the MaxKleen 2-in-1 Floor Cleaner offers 99.9% germ protection while repelling common household pests such as ants and flies.
Its non-sticky formula, deep-cleaning action, and fresh lemongrass fragrance ensure that homes are not only visibly clean, but also hygienically safe and refreshingly pleasant.
To amplify the launch, MaxKleen Floor Cleaner has released a new TVC. The film opens with a relatable scene of a woman cleaning her home, quickly taking a quirky turn as animated characters of ants, flies, and foul odors attempt to invade. The insects mock traditional cleaners for never being effective against them until MaxKleen 2-in-1 Floor Cleaner’s action kicks in.
They recoil as soon as they come close to the cleaned surface and the home remains protected. With a playful tone and sharp visuals, the TVC reinforces the brand message: MaxKleen Floor Cleaner is not just a floor cleaner it’s a line of defense.
Ushasis Saha, GM – Business Development, Wipro Consumer Care and Lighting, said, “Today’s consumers demand floor cleaners that deliver superior protection and effortless convenience. Wipro MaxKleen combines deep floor cleaning with effective insect repellence – offering complete care in one simple solution.
At Wipro Consumer Care & Lighting, we create home care solutions that match modern lifestyles – blending convenience with powerful results. MaxKleen 2-in-1 Floor Cleaner can effectively disinfects floors as well as repels insects keeping homes safe and fresh.” MaxKleen 2-in-1 Floor Cleaner is now available across major retail stores and e-commerce platforms in multiple pack sizes.