365Telugu.com online news,Hyderabad, June10, 2025: ZEE Telugu, one of the most iconic and cherished channels in Andhra Pradesh and Telangana, reaching over 83 million viewers across 24 million households, proudly announces a new chapter with the launch of its refreshed identity ‘Prematho Zee Telugu’. This heartfelt campaign reaffirms the channel’s deep-rooted bond with Telugu culture, celebrating belonging, community, and the emotional truths that unite people every day.
Brand Film Link: https://www.youtube.com/watch?v=hsJUXhT-PMo
At the core of this campaign lies a simple yet profound message: ‘Mamathathone Maata Madhuram’– honoring the power of togetherness and the shared moments that inspire hope, strengthen bonds, and help overcome life’s challenges. Each moment of connection fuels collective strength and reminds us that together, we can rise above all obstacles.
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The brand film draws its essence from the voices, textures, and lived experiences of the Telugu community it represents. Featuring authentic characters and stories that reflect everyday realities, the film is a cinematic ode to connection — making viewers across the twin states feel truly seen, heard, and at home.
The narrative centers on a touching story of an army father called away for duty just days before his daughter’s wedding. In his absence, the entire neighborhood comes together like family, ensuring the celebration continues with warmth, joy, and care, embodying the spirit of community and togetherness.
Set in a picturesque West Godavari village, the film beautifully showcases a vibrant Telugu wedding steeped in tradition — featuring iconic cultural elements like the Thatakupandiram, Muggu designs, the Avakayaannam ritual, and Boondiladoo delicacies.
The ensemble cast includes beloved ZEE Telugu artists such as Jagadhatri-Kedar, Arundati, Bhagamathi, Amarendra, Chamanthi-Prem, Adya-Sreenu, Ramalakshmi-Shourya, and many others who bring to life the warmth and camaraderie of a close-knit community celebrating together.
Adding to the emotional resonance is the exclusive song ‘Sandadi Sandadi’, performed by renowned singers Revanth and Jayasree. This uplifting track perfectly encapsulates the campaign’s themes of unity, celebration, and resilience.
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Speaking about the campaign, Anuradha Gudur, Chief Content Officer of ZEE Telugu, shared,
“‘Prematho Zee Telugu’ is a celebration of authentic storytelling. We have carefully crafted this brand film to reflect the true essence of Telugu culture, ensuring every detail-from the landscapes to the rituals-resonates with our viewers’ real-life experiences.
It mirrors how Telugu people stand by one another and reaffirms ZEE Telugu’s role as a trusted companion in their everyday lives. This campaign is a heartfelt tribute to the enduring relationships that bind our society.”
The campaign premiered during the 23rd ZEE Cine Awards 2025, with all seven films launching simultaneously across ZEE’s TV channels and digital platforms-allowing audiences to experience one powerful idea through seven unique voices.
With ‘Prematho Zee Telugu’, the network positions itself as a companion that reflects every home, every voice, and every emotion — a brand that truly belongs to its audience because it speaks their language, shares their values, and grows with them.