365Telugu.com online news,Hyderabad, June 9, 2025:ZEE5, India’s leading homegrown entertainment platform, has unveiled a striking new brand identity and a strategic repositioning to become a hyper-personalized, language-first digital destination. The relaunch is anchored in the powerful message: “Apni Bhasha, Apni Kahaniyan” (Our Language, Our Stories)—a celebration of India’s linguistic diversity and emotional storytelling.
The refreshed ZEE5 brand is represented by a sleek, vibrant logo symbolizing modern India’s multilingual spirit and inclusive identity. With the new positioning, the platform promises deeper engagement through culturally rooted, emotionally resonant narratives, cutting-edge AI-driven personalization, and expanded affordability.
What’s New on ZEE5?
- New Brand Film: Apni Bhasha, Apni Kahaniyan
- Fresh Look & Feel: A sleek design that reflects India’s vibrance and diversity.
- AI-Powered Experience: Hyper-personalized recommendations based on user behavior.
- Expanded Language Packs: Subscription plans begin at ₹120/month across 7 major Indian languages.
- Hindi Pack (includes Punjabi & Bhojpuri): ₹220/month
- All Access Pack: ₹320/month (annual variants also available)
FY26 Content Slate: 130+ Titles Announced
ZEE5’s new avatar will offer over 130 titles this fiscal across fiction, non-fiction, originals, and live content. Upcoming titles include:
- Hindi: Detective Sherdil, Chhal Kapat: The Deception
- Tamil: Sattamum Neethiyum
- Telugu: Mothubaru Love Story
- Malayalam: Inspection Bungalow
- Kannada: Maarigallu
- Marathi: Aata Thambhahya Naay
- Bengali: Vibhishan
Leadership Speaks
Amit Goenka, President – Digital Businesses & Platforms, ZEEL:
“This rebranding is a pivotal step in our mission to deliver deeply personalized, language-first experiences to Indian and global audiences. We’re reshaping discovery and engagement through culturally relevant content and scalable technology.”
Kartik Mahadev, CMO, ZEEL:
“Language is a deeply personal emotion. Our campaign ‘Apni Bhasha, Apni Kahaniyan’ echoes this sentiment, celebrating the sense of belonging that language creates—reaching from metros to Tier-2/3 towns and even global Indian audiences.”
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Raghavendra Hunsur, Chief Content Officer, ZEEL:
“We’re focused on spotlighting underrepresented voices by leaning into their lived realities and languages. With short-form, long-form, and experimental formats, ZEE5 is evolving into a platform where everyone sees their stories reflected.”
With this bold new direction, ZEE5 is reaffirming its commitment to being the definitive destination for multilingual, hyper-local, and emotionally resonant entertainment. The relaunch strengthens its global footprint while staying rooted in India’s storytelling traditions—offering users not just content, but connection.