365Telugu.com online news,May 6th,2025: A monumental film in the annals of Telugu cinema, Jagadeka Veerudu Athiloka Sundari-the timeless socio-fantasy starring Megastar Chiranjeevi and the legendary Sridevi-is set for a grand return to the silver screen. In celebration of its 35th anniversary, the film will be re-released on May 9, in both 2D and 3D formats, promising a nostalgic yet refreshed experience for audiences old and new.
Directed by visionary filmmaker K. Raghavendra Rao and produced by Ashwini Dutt under the prestigious Vyjayanthi Movies banner, the film originally released in 1990 and became a cultural phenomenon. Alongside Chiranjeevi and Sridevi, the film featured a stellar cast including Amrish Puri, Allu Ramalingaiah, Kannada Prabhakar, Brahmanandam, Tanikella Bharani, Rami Reddy, Baby Shalini, and Baby Shamlee.
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A Herculean Restoration Effort
Bringing back this classic was no easy feat. The original negative of the film had gone missing for over three years. When finally located in 2021 with a person named Appa Rao in Vijayawada, the reel was in a severely damaged state—coated in oil, dust, and affected by magenta discoloration. This marked the beginning of an arduous restoration process.
The Vyjayanthi Movies team, in collaboration with Prasad Corporation and Prime Focus, took on the mammoth task of restoring and enhancing the film. Damaged frames were meticulously repaired and scanned, with every scratch digitally removed, frame by frame. The film was digitised in 8K resolution and downconverted to 4K for theatrical projection.
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Going a step further, the team embraced an unprecedented challenge—converting the film into a 3D format, a first-of-its-kind restoration initiative in Indian cinema.
A Journey of Love and Legacy
Ashwini Dutt calls this film a turning point in his production career, and rightly so. The passion behind this restoration was fueled by the film’s legendary status, and the nostalgia it evokes for generations of moviegoers.
Now, after years of relentless work, Jagadeka Veerudu Athiloka Sundari is set to captivate audiences once again—with dazzling visuals, legendary performances, and timeless music, all reborn for a new era.
Don’t Miss the Magic
Witness this cinematic gem like never before, restored and reimagined, in theatres near you from May 9 in 2D and 3D. Let the legacy of Megastar Chiranjeevi and Sridevi sweep you off your feet all over again.