365Telugu.com online news,Mumbai, April 9,2025: Birla Opus Paints, a brand under Aditya Birla Group’s Grasim Industries, has launched a groundbreaking new range of Designer Finishes, introducing two exclusive collections — the Dream Collection and the Timeless Collection — aimed at transforming interior design in India.
This innovative launch follows the brand’s rapid retail expansion with Birla Opus Paint Studio (company-owned experience centers) and a growing network of franchisee stores. These platforms allow customers to experience the designer finishes first-hand, reinforcing the brand’s vision of “Duniya Ko Rang Do.”
ఇది కూడా చదవండి…ఇన్స్టాగ్రామ్ స్నేహితుడిని పెళ్లి చేసుకోవడానికి భారతదేశంలోని ఈ గ్రామానికి వచ్చిన అమెరికన్ యువతి..
ఇది కూడా చదవండి…నేషనల్ మార్ట్ ఫెస్టివల్ ధమాకా లక్కీ డ్రా గ్రాండ్ ఫినాలే ఘనంగా
The Dream Collection brings bold, artistic flair to interiors with high-definition 3D patterns, metallic brilliance, and water-resistant durability. Inspired by natural elements like sea, clouds, and trees, it features 14 unique designs, each available in 10 curated colour combinations, offering over 140 distinct looks for modern homes.
In contrast, the Timeless Collection channels earthy elegance with lime-based finishes and Italian-inspired textures resembling stone, clay, and marble. It appeals to those who prefer rustic charm blended with sophistication.
Both collections are crafted using eco-friendly, low-VOC formulations, ensuring healthier indoor environments without compromising on luxury or durability. These designer finishes cater to a wide range of styles, from contemporary to classic.
Rakshit Hargave, CEO of Birla Opus Paints, said:
“Today’s consumers seek more than just colour — they seek expression, experience, and eco-conscious design. Our Designer Finishes reflect luxury and individuality, backed by advanced technology and sustainability. Through our expanding network of Paint Studios and franchise stores, we’re bringing these elegant innovations closer to Indian homes.”
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ఇది కూడా చదవండి…38వ జాతీయ క్రీడలలో ప్లాస్టిక్ రీసైక్లింగ్కు ఉత్తరాఖండ్ క్రీడాశాఖ కొత్త మలుపు
Customers can now explore the Designer Finish range at Paint Studios in Mumbai (Worli and Vashi), Gurugram, and Lucknow, with more outlets soon to launch in Bengaluru, Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad, and Surat.
With this launch, Birla Opus Paints further cements its position as a disruptor in the premium interior décor space, offering consumers a chance to bring home timeless elegance blended with modern artistry.