365Telugu.com online news, Mumbai, 7 March, 2025: Birla Opus Paints, a subsidiary of Grasim Industries under the Aditya Birla Group, has launched its first Birla Opus Paint Studio-an exclusive, company-owned, and operated experience center in Gurugram.
This innovative studio is set to transform how customers explore and select colors, reinforcing the brand’s commitment to innovation, premium offerings, and immersive experiences in the paint and décor industry.
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The newly launched Paint Studio features over 170+ products, including a range of exclusive options, and represents a crucial milestone in Birla Opus Paints’ growth strategy.
With a strong focus on experiential retail, the company is set to expand its footprint by opening additional experience centers in major cities like New Delhi, Mumbai, Navi Mumbai, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, Ahmedabad, and Surat in the coming months.
This initiative aligns with the company’s ambitious goal of becoming India’s second-largest decorative paints brand.
Speaking about the launch, Mr. Rakshit Hargave, CEO of Birla Opus Paints, said,
“With the launch of our first Birla Opus Paint Studio in Gurugram, we are redefining how India experiences color.
Today’s consumers are eager to explore unique and creative choices when it comes to home décor. Recognizing this shift, we have designed immersive spaces that inspire homeowners to personalize their living spaces.”
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“This experience center is a reflection of our commitment to innovation, quality, and excellence. By offering over 170+ products-including exclusive selections—we are empowering customers to engage with our range of paints, designer finishes, and wallpapers in an entirely new way.
Our vision is to make painting more than just a task; it should be an art form that transforms spaces into personal expressions. This expansion is a significant step toward our goal of becoming India’s second-largest decorative paints brand, ensuring innovation, convenience, and superior customer experience at every step.”