365Telugu.com online news,National, May 21, 2025:Mars Wrigley India has unveiled the all-new Boomer Lollipop, adding an exciting twist to one of India’s most beloved gum brands. With this launch, Boomer is bringing its signature fun and vibrant vibe into the ₹800 crore lollipop segment—often perceived as a kids-only category—with the aim of redefining it for the youth of today.
With over 31 years of brand equity and a deep emotional connection with consumers, Boomer is now ready to reshape the lollipop landscape. The new Boomer Lollipop comes in three bold and flavorful variants: Strawberry, Orange, and Watermelon—each crafted to resonate with the dynamic energy of Gen Z.
More than just candy, the Boomer Lollipop is a symbol of self-expression and confidence. The campaign boldly stands against bullying, positioning Boomer as a champion of progressive values. Fronting the campaign is brand ambassador and cricket star Jasprit Bumrah, whose calm confidence perfectly aligns with the Boomer Lollipop ethos.
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The launch is supported by a high-impact TVC set in a cricket stadium, where a young player, under pressure, finds unexpected confidence by popping a Boomer Lollipop—ultimately changing the game. Narrated by Jasprit Bumrah, the ad delivers a powerful message about shifting perspectives on bullying and owning one’s vibe.
Speaking on the launch, Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, said:
“Boomer has been a symbol of fun for generations. We are thrilled to extend this legacy into the fast-growing lollipop segment. With strong early momentum in trade and Jasprit Bumrah’s unique persona lending the right mix of fun and confidence, we believe Boomer Lollipop will carve a distinct space in the market. From factory to media, every touchpoint has been optimized to make this launch truly special.”
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, added:
“It’s always exciting to work on a brand with strong memory structures and an instantly connectable ambassador. The new Boomer Lollipop brings together the best of both worlds – a refreshing format and a fresh attitude.”
Manufactured in India at Mars Wrigley’s Baddi facility, the Boomer Lollipop reflects the brand’s commitment to offering locally relevant snacking choices for Gen Z. With this national rollout, Boomer enters a new chapter—one filled with bold flavor, style, and confidence.
🎥 Watch the TVC: Boomer Lollipop – TVC