365Telugu.com online news,Bengaluru, April 11, 2025: Campa, the iconic Indian beverage brand, has announced celebrated actor and national superstar Ram Charan as its new Brand Ambassador, kicking off a bold new chapter with the launch of its powerful marketing campaign – “Campa Wali Zidd.” This collaboration not only amplifies Campa’s identity but also reflects the values of determination, resilience, and grit that the brand aims to champion. campabeverages.com
Launched in March 2023, Campa has swiftly carved a niche in the beverage market with its refreshing offerings and nostalgic brand recall. It has particularly resonated with Gen Z and millennial consumers, connecting deeply with their energy, ambition, and evolving aspirations. The new campaign, powered by Ram Charan’s dynamic presence, seeks to further solidify that connection.
‘Campa Wali Zidd’: A Campaign Built on Purpose and Passion
The “Campa Wali Zidd” campaign celebrates the unstoppable spirit of today’s youth – those who rise above obstacles with clarity, courage, and relentless drive. At its core is a striking brand film featuring Ram Charan as himself, not in a fictional character but as the real man behind the success. The film traces his journey as he pushes past both mental and physical challenges, highlighting his authenticity, commitment, and personal evolution. campabeverages.com
With high-octane visuals, raw emotions, and real stunts performed by the actor, the film is a tribute to self-belief and perseverance. It sends a clear message: success isn’t served – it’s earned through grit and determination.
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Ram Charan: The Perfect Face for Campa’s Evolution
Known for his discipline, work ethic, and inspirational journey, Ram Charan perfectly mirrors the brand’s values. His personal and professional transformation, combined with global acclaim, makes him an ideal face for Campa’s mission of inspiring ambition in the hearts of millions.
High-Impact Rollout During IPL Season
The “Campa Wali Zidd” campaign is set to debut during the IPL season, targeting massive viewership across TV, Connected TV, and digital platforms. The brand aims to motivate young India to chase their dreams with a never-give-up attitude – a mindset that Campa proudly represents.
Prasoon Joshi, Chairman & CEO of McCann Worldgroup India, shares,
“This campaign speaks to the core of what young India stands for – their fearless mindset and will to forge ahead. Ram Charan’s journey embodies that perfectly. ‘Zidd’ is the new fuel for growth, and Campa is honored to lead that narrative.” campabeverages.com